The story of Hag: how a fiction podcast became a book
Last August, Harriet Poland of Audible described the genesis of the Hag podcast here on the BookMachine blog. In this new post, Rose Tomaszewska of…
Marketing audio
Event Report: BookMachine Unplugged – Talking Audio
On Wednesday 25 September, a packed house of audiophiles gathered in London’s Century Club for the very first BookMachine Unplugged: Talking Audio event. BookMachine editorial…
Love Audio Week: Celebrating audio publishers
Eliza Kavanagh is Communications Manager at the Publishers Association and has managed the Love Audio campaign since its inception in 2017. Love Audio Week is…
Hachette UK Loves Audio: A glimpse of #LoveAudio week at Hachette UK
Hachette UK were busy celebrating #LoveAudio Week last week, with colleagues and authors across the business joining in the industry-wide initiative. Jen, Laura and Ellie…
Publishers Love Audio: key highlights from the social media celebration
From Monday 11th June until Sunday 17th June, publishers across the UK shared their love for audiobooks during a week-long campaign titled Love Audio; an…
A Change is Coming: How to use digital audio to target untapped customers and grow the publishing market
Hannah Wolfson is a lover of all things literature. She has had the pleasure of heading up Team UK at BookBeat since its market launch…