Online marketing case study: Singing Dragon’s Virtual Yoga Summit
Vera Sugar is a marketing executive at Singing Dragon (an imprint of Jessica Kingsley Publishers), publishers of authoritative books on complementary health, yoga and yoga…
Events
Event report: BookMachine Unplugged 2019 – Talking Marcomms
Creativity is key to a great marketing campaign, and when funds are limited it’s vital to come up with innovative ways to maximise your money.…
Literacy matters: why we’re crowdfunding to bring more books to more people
Did you ever read a book that inspired a lifelong love of reading, propelled you into a new career or opened your eyes to a…
Telling stories, selling books: what happens when marketing and publicity collide?
Abbie Headon is Commissioning Editor at Prelude Books, and also writes and edits books as Abbie Headon Publishing Services. She is a 2018 Bookseller Rising Star and sits…
Interview with Claire Morrison, Deputy Marketing Director, DK
Claire Morrison oversees the marketing strategy for licensing, children’s and travel books as well as being instrumental in implementing DK’s metadata and video strategies. During…
Launch tips: How’s an author to stand out in a big crowd?
Alison Jones (@bookstothesky) is a publishing partner for businesses and organizations writing world-changing books. She also provides executive coaching, consultancy and training services to publishers. www.alisonjones.com
Reaching new audiences: taking serialisation seriously
This is a guest post by Laurence Kilpatrick. Laurence keeps track of developments in the world of non-fiction, offering bespoke book recommendations to The Pigeonhole business…
6 tips for organising events
Clare Povey is Events and Communications Executive at Writers & Artists – the online extension of the Yearbook published annually by Bloomsbury.
Talking Podcasts: 6 questions for The Riff Raff
Podcasts are becoming more and more popular, and it’s time we all started paying attention to them, as publishers and authors. In this first interview…
Interview with Sam Baker, co-founder of The Pool and Baileys Women’s Prize for Fiction 2017 judge
Sam Baker has spent 20 years in magazine journalism, editing some of the UK’s biggest magazines, including Just Seventeen, Cosmopolitan and Red. In 2015, she…
Tips for running a bookshop event
Sheila O’Reilly is the Events Manager Village Bookshop in Dulwich Village. She is a bookseller with over 18 years’ experience of running bookshops and author…
Behind the scenes at Blackwell’s: What publishers can learn from a bookselling icon
Last week I was lucky enough to receive a VIP behind-the-scenes tour of Blackwell’s flagship store in Broad Street, Oxford. The point of the exercise,…
The Windham-Campbell Literature Prizes: Interview with Michael Kelleher
Many writers work other jobs in order to afford to write. The Windham-Campbell Literature Prizes are designed to give writers of all kinds the financial…
If books be the food of love, read on: Sharing books on Valentine’s Day
As the Book Bulletin online catalogue crowdfunding campaign for reading recommendations and gift suggestions comes to an end on International Book Giving Day (also known…
Innovation alone is not enough – BookMachine teams up with Emerald Publishing
As part of Academic Book Week, on Monday 23rd January, Emerald Publishing hosted a debate called ‘Creating the Future of Academic Publishing: Strengthening the Research…