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    • About
    • Explore
      • BookMachine App
      • BookMachine Blog
        • Audio
        • Business
        • Design
        • Editorial
        • Marketing and Publicity
        • Production & Operations
        • Tech
      • Jobs in Book Publishing
      • BookMachine Editorial Board
    • Membership
    • Publishing Events
    • CAMPUS
      • CAMPUS Video Courses
      • Try a free CAMPUS Course
    • Creative Agency
      • What we do
      • Children’s Publishing
      • Consumer Fiction
      • Consumer Non-Fiction
      • Education
      • Success Stories
      • Whitepapers
        • Book Publishing: Leading the Way
        • The Virtual Sprint Guide
        • Self-Managed Organisations: Giving power to our people

    Events

    Creating a marketing strategy with impact: the award-winning Open Water campaign

    At the 2022 British Book Awards, Alexia Thomaidis and Zoe Coxon of Penguin General took the crown for Marketing Strategy of the Year, for their…

    Alexia Thomaidis and Zoe Coxon July 25, 2022
    0 Comments

    Wednesday Wisdom: Connected by Autism, accessible events and stand-out marketing

    Tune into the replay of our inspiring chat with Ãine Ryan, Marketing Manager at John Murray Press. During the discussion, find out more about Ãine 
    BookMachine Staff March 9, 2022

    The top publishing marketing trends from the pandemic that are here to stay

    Veronica Ferrari is an editorial and publishing consultant, a social media analyst and a writer. She has a background in Communications, Journalism and Publishing and…

    Veronica Ferrari October 4, 2021
    Header image showing a pile of brightly coloured children's books

    How to promote a children’s book: a primer

    Promoting children’s books can be challenging. Whilst they are one of the best-selling genres of books, there are so many out there that it can…

    Chantelle Wadsworth December 7, 2020
    1 Comment
    Photograph of a Fuse Manchester event, photograph by Grace Maisiri

    Creating a community for creatives of colour: Interview with Jaheed Hussain, founder of Fuse

    After reading a recent article in DesignWeek, entitled ‘Can the design industry’s diversity problem be fixed?’, we approached Jaheed Hussain, who contributed to that piece,…

    Jaheed Hussain November 30, 2020

    BookMachine Unplugged 2020: Talking Marcomms

    Creativity and imagination are key to great marketing and publicity. But in a time of ever-diminishing budgets and a proliferation of channels and tec…
    BookMachine Staff September 30, 2020
    Header image showing the MyVLF virtual festival environment

    Online book festivals come of age

    If we could have a pound for every time someone has commented on how prophetic we were in launching our virtual book festival venue back…

    Gwyn GB July 20, 2020
    Photo showing a Macbook with a Zoom meeting taking place, and a coffee cup on a desk. Photo by Chris Montgomery on Unsplash

    How to make workshops work in an online environment

    Workshops changed as work shifted online due to COVID19. Instead of people sitting together in a room, virtual workshops have dispersed participants, each sitting alone…

    Penny Pullan July 13, 2020
    1 Comment
    Virtual Yoga Summit - video recording in progress

    Online marketing case study: Singing Dragon’s Virtual Yoga Summit

    Vera Sugar is a marketing executive at Singing Dragon (an imprint of Jessica Kingsley Publishers), publishers of authoritative books on complementary health, yoga and yoga…

    Vera Sugar November 18, 2019
    Claire Ormsby-Potter

    Event report: BookMachine Unplugged 2019 – Talking Marcomms

    Creativity is key to a great marketing campaign, and when funds are limited it’s vital to come up with innovative ways to maximise your money.…

    Claire Ormsby-Potter July 8, 2019
    literacy live

    Literacy matters: why we’re crowdfunding to bring more books to more people

    Did you ever read a book that inspired a lifelong love of reading, propelled you into a new career or opened your eyes to a…

    Esther Harris July 1, 2019
    FutureBook Conference

    Telling stories, selling books: what happens when marketing and publicity collide?

    Abbie Headon is Commissioning Editor at Prelude Books, and also writes and edits books as Abbie Headon Publishing Services. She is a 2018 Bookseller Rising Star and sits…

    Abbie Headon November 29, 2018
    Claire Morrison

    Interview with Claire Morrison, Deputy Marketing Director, DK

    Claire Morrison oversees the marketing strategy for licensing, children’s and travel books as well as being instrumental in implementing DK’s metadata and video strategies. During…

    Norah November 27, 2018
    Infrastructure of publishing business

    Launch tips: How’s an author to stand out in a big crowd?

    Alison Jones (@bookstothesky) is a publishing partner for businesses and organizations writing world-changing books. She also provides executive coaching, consultancy and training services to publishers. www.alisonjones.com

    Alison jones April 23, 2018
    serialisation

    Reaching new audiences: taking serialisation seriously

    This is a guest post by Laurence Kilpatrick. Laurence keeps track of developments in the world of non-fiction, offering bespoke book recommendations to The Pigeonhole business…

    Laurence Kilpatrick March 26, 2018
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    Creating a marketing strategy with impact: the award-winning Open Water campaign
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