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    • About
    • Explore
      • BookMachine App
      • BookMachine Blog
        • Audio
        • Business
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        • Editorial
        • Marketing and Publicity
        • Production & Operations
        • Tech
      • Jobs in Book Publishing
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      • CAMPUS Video Courses
      • Try a free CAMPUS Course
    • Creative Agency
      • What we do
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        • Book Publishing: Leading the Way
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    Community building

    The top publishing marketing trends from the pandemic that are here to stay

    Veronica Ferrari is an editorial and publishing consultant, a social media analyst and a writer. She has a background in Communications, Journalism and Publishing and…

    Veronica Ferrari October 4, 2021

    Not just for kids: What publishers need to know about books, aesthetics and TikTok

    Publishing professionals, especially those involved in the marketing and distribution of new titles, are aware of the importance of social media. However, the social media…

    Joseph Clark September 6, 2021

    A year of publishing dangerously: how a small independent publisher adapted to COVID19

    In 2018 an agent and a publisher announced in the industry trade magazine, The Bookseller, that they were asking their ‘mid list female authors’, those…

    Kevin Duffy March 15, 2021
    1 Comment
    Photograph of a Fuse Manchester event, photograph by Grace Maisiri

    Creating a community for creatives of colour: Interview with Jaheed Hussain, founder of Fuse

    After reading a recent article in DesignWeek, entitled ‘Can the design industry’s diversity problem be fixed?’, we approached Jaheed Hussain, who contributed to that piece,…

    Jaheed Hussain November 30, 2020
    Photo showing a Macbook with a Zoom meeting taking place, and a coffee cup on a desk. Photo by Chris Montgomery on Unsplash

    How to make workshops work in an online environment

    Workshops changed as work shifted online due to COVID19. Instead of people sitting together in a room, virtual workshops have dispersed participants, each sitting alone…

    Penny Pullan July 13, 2020
    1 Comment
    Virtual Yoga Summit - video recording in progress

    Online marketing case study: Singing Dragon’s Virtual Yoga Summit

    Vera Sugar is a marketing executive at Singing Dragon (an imprint of Jessica Kingsley Publishers), publishers of authoritative books on complementary health, yoga and yoga…

    Vera Sugar November 18, 2019
    Book, mug and reading glasses on a bed

    What’s the point of a blog tour?

    Claire Maxwell is a freelance publicist, former journalist and a member of the BookMachine Marketing agency. She’s worked in the communications department of various publishing companies…

    Claire Maxwell November 11, 2019
    Karen Sullivan

    Season of pumpkins, ghosts and… books? How Orentober made autumn bookish again

    Karen Sullivan is the founder of the independent publisher Orenda Books (and Orentober!). Karen moved to the UK from Canada at the age of 21 and worked…

    Karen Sullivan October 28, 2019
    Melissa J. Davies

    Hatching a brand-new bookshop: interview with Pigeon Books

    Melissa J. Davies describes the origin story of Pigeon Books, currently Southsea’s tiniest bookshop. It’s a pop-up shop at the moment, and hopes to have…

    Melissa J. Davies July 26, 2019
    Claire Ormsby-Potter

    Event report: BookMachine Unplugged 2019 – Talking Marcomms

    Creativity is key to a great marketing campaign, and when funds are limited it’s vital to come up with innovative ways to maximise your money.…

    Claire Ormsby-Potter July 8, 2019
    literacy live

    Literacy matters: why we’re crowdfunding to bring more books to more people

    Did you ever read a book that inspired a lifelong love of reading, propelled you into a new career or opened your eyes to a…

    Esther Harris July 1, 2019
    book buzz

    How much does book buzz really help the book biz?

    Abbie Headon is Commissioning Editor at Prelude Books, and also writes and edits books as Abbie Headon Publishing Services. She is a 2018 Bookseller Rising Star…

    Abbie Headon October 10, 2018
    Books podcast

    Making yourself heard: how to create a books podcast that really stands out

    Derek Owusu is a writer, podcaster, and mentor from Tottenham. He realised his passion for literature aged 23 while studying Exercise Science at University. Before…

    Derek Owusu July 30, 2018
    refresh your social media game

    4 tips to instantly refresh your social media game

    Aimee Dewar (@AimeeDewar) is a freelancer in book design and social media. She works with multiple clients across different sectors, including Head & Heart Book…

    Aimee Dewar May 15, 2018
    Infrastructure of publishing business

    Launch tips: How’s an author to stand out in a big crowd?

    Alison Jones (@bookstothesky) is a publishing partner for businesses and organizations writing world-changing books. She also provides executive coaching, consultancy and training services to publishers. www.alisonjones.com

    Alison jones April 23, 2018
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    Marketing & Publicity

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    The top publishing marketing trends from the pandemic that are here to stay
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