Keep your eyes on the prize
Book prizes have been receiving lots of scrutiny recently, with high-profile prizes such as the Costa Book Awards losing sponsorship and having to cease or…
Traditional Marketing
Creating a marketing strategy with impact: the award-winning Open Water campaign
At the 2022 British Book Awards, Alexia Thomaidis and Zoe Coxon of Penguin General took the crown for Marketing Strategy of the Year, for their…
Taking the stress out of sales materials with Edelweiss Designer
There are two million books that are published in the world every year – ever wonder how book buyers choose what goes on the shelf?…
Desperately Seeking Susan: How marketing’s pursuit of the ‘ideal consumer’ is bad for diversity and worse for business
The Ideal Consumer Profile (ICP) has been a persistent and useful marketing mechanism: winnowing down the potential buyer into habits, demographics and needs that the…
Publicists: A few things your authors would like you to know
I have been working as a publicist for… well, let’s just say that it turned out to be a rather horrifying number of years when…
How much does book buzz really help the book biz?
Abbie Headon is Commissioning Editor at Prelude Books, and also writes and edits books as Abbie Headon Publishing Services. She is a 2018 Bookseller Rising Star…
Take-aways from Quantum 2018: BookMachine’s overview of the day
Abbie Headon runs Abbie Headon Publishing Services, and offers a range of skills including writing, editing and commissioning, alongside social media, website development and publishing management. She…
Quantum Conference 2018 preview: how data can inform our inspiration
Matt Haslum spent 8 years building an award-winning digital creative agency working with big brands, helping them focus on engaging their customers online. He joined…
Murder or Womanslaughter: Are publishers unintentionally killing creativity in thrillers?
Bridget Lawless is a screenwriter, novelist and educator. She has written a number of educational books about social issues, including drugs and violence. Currently she’s…
Corporate Communications Manager [JOB POSTING]
This role at The Quarto Group is a full time, 9-12 months fixed term contract to cover part of the Group Director of Corporate Marketing…
A publicist’s tips for nurturing contacts
Publicists and marketers are working in a digital and trad media world where contacts are easy to find but perhaps harder to reach. Nurturing and…
On marketing celebrity authors: Jodie Mullish interview
Jodie Mullish is Communications Director at Pan Macmillan imprint Bluebird, publisher of Joe Wicks, Russell Brand and Jasmine Hemsley. She was previously Head of Fiction…
How to secure publicity for potentially divisive books
January this year saw the launch of our new series of books on gender diversity. From first-person memoirs to children’s storybooks, many of these books…
On being a Rising Star: Sarah Plows interview
Sarah Plows manages the marketing and publicity team at Jessica Kingsley Publishers, having previously held positions in the marketing departments of Palgrave Macmillan and Robert…
