The Ideal Consumer Profile (ICP) has been a persistent and useful marketing mechanism: winnowing down the potential buyer into habits, demographics and needs that the…
I have been working as a publicist for… well, let’s just say that it turned out to be a rather horrifying number of years when…
Abbie Headon is Commissioning Editor at Prelude Books, and also writes and edits books as Abbie Headon Publishing Services. She is a 2018 Bookseller Rising Star…
Abbie Headon runs Abbie Headon Publishing Services, and offers a range of skills including writing, editing and commissioning, alongside social media, website development and publishing management. She…
Matt Haslum spent 8 years building an award-winning digital creative agency working with big brands, helping them focus on engaging their customers online. He joined…
Bridget Lawless is a screenwriter, novelist and educator. She has written a number of educational books about social issues, including drugs and violence. Currently she’s…
This role at The Quarto Group is a full time, 9-12 months fixed term contract to cover part of the Group Director of Corporate Marketing…
Publicists and marketers are working in a digital and trad media world where contacts are easy to find but perhaps harder to reach. Nurturing and…
Jodie Mullish is Communications Director at Pan Macmillan imprint Bluebird, publisher of Joe Wicks, Russell Brand and Jasmine Hemsley. She was previously Head of Fiction…
January this year saw the launch of our new series of books on gender diversity. From first-person memoirs to children’s storybooks, many of these books…
Sarah Plows manages the marketing and publicity team at Jessica Kingsley Publishers, having previously held positions in the marketing departments of Palgrave Macmillan and Robert…
Georgina Moore is Communications Director at Headline and Tinder Press, and runs the Press Office. Her recent campaigns include Bryony Gordon’s Mad Girl and Sarah…
One of the most important components of building buzz behind your newest, shiniest book is getting book reviewers on board. However, building up a reliable…
There aren’t many people who can describe themselves as a professional content marketer, publisher and writer. These are three things very close to my heart,…
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