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    • Explore
      • About
      • BookMachine Blog
        • Audio
        • Business
        • Design
        • Editorial
        • Marketing and Publicity
        • Production
        • Tech
      • BookMachine Editorial Board
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    Traditional Marketing

    Header image showing a man reading a book

    Desperately Seeking Susan: How marketing’s pursuit of the ‘ideal consumer’ is bad for diversity and worse for business

    The Ideal Consumer Profile (ICP) has been a persistent and useful marketing mechanism: winnowing down the potential buyer into habits, demographics and needs that the…

    Rik Ubhi September 21, 2020
    1 Comment

    Winning Non-Fiction Marketing campaign – Becoming: an interview

    Ameila Fairney March 21, 2019
    Publicity

    Publicists: A few things your authors would like you to know

    I have been working as a publicist for… well, let’s just say that it turned out to be a rather horrifying number of years when…

    BookMachine Staff January 30, 2019
    book buzz

    How much does book buzz really help the book biz?

    Abbie Headon is Commissioning Editor at Prelude Books, and also writes and edits books as Abbie Headon Publishing Services. She is a 2018 Bookseller Rising Star…

    Abbie Headon October 10, 2018
    book buzz

    Take-aways from Quantum 2018: BookMachine’s overview of the day

    Abbie Headon runs Abbie Headon Publishing Services, and offers a range of skills including writing, editing and commissioning, alongside social media, website development and publishing management. She…

    Abbie Headon April 10, 2018
    Quantum Conference 2018

    Quantum Conference 2018 preview: how data can inform our inspiration

    Matt Haslum spent 8 years building an award-winning digital creative agency working with big brands, helping them focus on engaging their customers online. He joined…

    BookMachine March 26, 2018
    Credit: Clare Park

    Murder or Womanslaughter: Are publishers unintentionally killing creativity in thrillers?

    Bridget Lawless is a screenwriter, novelist and educator. She has written a number of educational books about social issues, including drugs and violence. Currently she’s…

    Bridget Lawless January 28, 2018
    Campaigns Assistant

    Corporate Communications Manager [JOB POSTING]

    This role at The Quarto Group is a full time, 9-12 months fixed term contract to cover part of the Group Director of Corporate Marketing…

    BookMachine January 16, 2018

    A publicist’s tips for nurturing contacts

    Publicists and marketers are working in a digital and trad media world where contacts are easy to find but perhaps harder to reach. Nurturing and…

    Zoë Hood November 28, 2017

    On marketing celebrity authors: Jodie Mullish interview

    Jodie Mullish is Communications Director at Pan Macmillan imprint Bluebird, publisher of Joe Wicks, Russell Brand and Jasmine Hemsley. She was previously Head of Fiction…

    Norah October 18, 2017

    How to secure publicity for potentially divisive books

    January this year saw the launch of our new series of books on gender diversity. From first-person memoirs to children’s storybooks, many of these books…

    Lily Bowden July 4, 2017

    On being a Rising Star: Sarah Plows interview

    Sarah Plows manages the marketing and publicity team at Jessica Kingsley Publishers, having previously held positions in the marketing departments of Palgrave Macmillan and Robert…

    Norah Myers July 3, 2017
    3 Comments

    The past, present and future of publicity: Interview with Georgina Moore

    Georgina Moore is Communications Director at Headline and Tinder Press, and runs the Press Office. Her recent campaigns include Bryony Gordon’s Mad Girl and Sarah…

    Sam Perkins June 9, 2017

    On the proper care and feeding of book bloggers: A list of dos and don’ts for publishers who want to work with book reviewers

    One of the most important components of building buzz behind your newest, shiniest book is getting book reviewers on board. However, building up a reliable…

    Christina Vasilevski June 2, 2017
    membership economy

    Content marketing for publishers – top tips from a professional

    There aren’t many people who can describe themselves as a professional content marketer, publisher and writer. These are three things very close to my heart,…

    Alison Jones April 26, 2017
    1 Comment
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