Right brain vs. left brain: a designer’s daily dexterity
Right brain vs. left brain – which one are you? In this article, the BookMachine Editorial Board member for Design, Linda Secondari, gives insights into how…
Branding
Talking Design (BookMachine Unplugged 2021)
Print book versus digital thumbnail: What are we designing for? Publishers have grappled for decades with adapting print designs for a digital environ…
Talking Marcomms (BookMachine Unplugged 2021)
Let’s get personal: AI and the future of book marketing Artificial Intelligence has the potential to deliver higher conversion rates for marketers t…
Design-led marketing in the pursuit of ‘feel’
Samar Habib is the founder and Director of Ascetic Studios Ltd. and Senior Multimedia Designer at Simon & Schuster UK. He has been working on…
Diversity in Action: Interview with Leonie Annor-Owiredu
Following our interview with Jaheed Hussain, which sprang from a recent article in DesignWeek, entitled ‘Can the design industry’s diversity problem be fixed?’, we approached Leonie…
BookMachine Unplugged 2020: Talking Marcomms
Creativity and imagination are key to great marketing and publicity. But in a time of ever-diminishing budgets and a proliferation of channels and tec…
Reviving backlist books you thought were dead
In our second September blog post on the theme of Marketing and Communications, New York Times bestselling author Laurelin Paige shares her tips on how…
Season of pumpkins, ghosts and… books? How Orentober made autumn bookish again
Karen Sullivan is the founder of the independent publisher Orenda Books (and Orentober!). Karen moved to the UK from Canada at the age of 21 and worked…
Event report: BookMachine Unplugged 2019 – Talking Marcomms
Creativity is key to a great marketing campaign, and when funds are limited it’s vital to come up with innovative ways to maximise your money.…
Rebranding: more than just a publicity exercise
Emma Barnes taught herself to code after founding her own independent publisher, Snowbooks. She went on to build Bibliocloud, the next-generation publishing system. Now she’s on…
Making yourself heard: how to create a books podcast that really stands out
Derek Owusu is a writer, podcaster, and mentor from Tottenham. He realised his passion for literature aged 23 while studying Exercise Science at University. Before…
Crowdfunded publishing (and how we used it to find our place in the UK industry)
Lauren Nickodemus is co-founder of the indie publishing company Monstrous Regiment, and works in book marketing. Originally from Michigan, she is now based in Edinburgh.…
On marketing celebrity authors: Jodie Mullish interview
Jodie Mullish is Communications Director at Pan Macmillan imprint Bluebird, publisher of Joe Wicks, Russell Brand and Jasmine Hemsley. She was previously Head of Fiction…
How to use Pinterest for branding and marketing [FOR AUTHORS]
Pinterest is an easy option for authors looking to extend their platform, build their brand, and connect with readers. Here are a few tips to…