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    • Explore
      • About
      • BookMachine Blog
        • Audio
        • Business
        • Design
        • Editorial
        • Marketing and Publicity
        • Production
        • Tech
      • BookMachine Editorial Board
    • Membership
    • Publishing Events
    • CAMPUS
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      • BookMachine Agency
      • BookMachine Sprints
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    Diversity in Action: Interview with Leonie Annor-Owiredu

    Following our interview with Jaheed Hussain, which sprang from a recent article in DesignWeek, entitled ‘Can the design industry’s diversity problem be fixed?’, we approached Leonie…

    Leonie Annor-Owiredu December 4, 2020
    Header image showing a green shoot growing out of a tree trunk

    Reviving backlist books you thought were dead

    In our second September blog post on the theme of Marketing and Communications, New York Times bestselling author Laurelin Paige shares her tips on how…

    Laurelin Paige September 14, 2020
    Karen Sullivan

    Season of pumpkins, ghosts and… books? How Orentober made autumn bookish again

    Karen Sullivan is the founder of the independent publisher Orenda Books (and Orentober!). Karen moved to the UK from Canada at the age of 21 and worked…

    Karen Sullivan October 28, 2019
    Claire Ormsby-Potter

    Event report: BookMachine Unplugged 2019 – Talking Marcomms

    Creativity is key to a great marketing campaign, and when funds are limited it’s vital to come up with innovative ways to maximise your money.…

    Claire Ormsby-Potter July 8, 2019

    Winning Non-Fiction Marketing campaign – Becoming: an interview

    Ameila Fairney March 21, 2019

    Rebranding: more than just a publicity exercise

    Emma Barnes taught herself to code after founding her own independent publisher, Snowbooks. She went on to build Bibliocloud, the next-generation publishing system. Now she’s on…

    Emma Barnes September 12, 2018
    Books podcast

    Making yourself heard: how to create a books podcast that really stands out

    Derek Owusu is a writer, podcaster, and mentor from Tottenham. He realised his passion for literature aged 23 while studying Exercise Science at University. Before…

    Derek Owusu July 30, 2018
    Crowdfunded publishing

    Crowdfunded publishing (and how we used it to find our place in the UK industry)

    Lauren Nickodemus is co-founder of the indie publishing company Monstrous Regiment, and works in book marketing. Originally from Michigan, she is now based in Edinburgh.…

    Abbie Headon February 27, 2018

    On marketing celebrity authors: Jodie Mullish interview

    Jodie Mullish is Communications Director at Pan Macmillan imprint Bluebird, publisher of Joe Wicks, Russell Brand and Jasmine Hemsley. She was previously Head of Fiction…

    Norah October 18, 2017

    How to use Pinterest for branding and marketing [FOR AUTHORS]

    Pinterest is an easy option for authors looking to extend their platform, build their brand, and connect with readers. Here are a few tips to…

    Melissa Flickinger October 9, 2017
    1 Comment

    How to use Snapchat for book marketing and author branding

    How do you get started on Snapchat? Snapchat offers a fantastic support menu, which details all of the features and how-to’s, but I’ll help you…

    Melissa Flickinger September 22, 2017

    Brand: A key tool in your marketing strategy

    Whatever the format or platform you use, every time your business communicates, you have an opportunity to strengthen your brand. Each communication is also an…

    Gwyneth Box August 9, 2017

    Exciting new chapter in Paddington’s history announced at Bologna Book Fair

    Vivendi, who took full ownership of the Paddington brand worldwide in 2016, and HarperCollins Children’s Book, home of Paddington Bear publishing for sixty years, presented…

    BookMachine April 5, 2017

    Brand building for publishers: It may not be what you think

    Publishers spend a lot of time talking about building their brands, but most of us know in our heart of hearts that – for most…

    Alison Jones March 8, 2017
    2 Comments

    11 questions to boost your video content marketing

    In content marketing, we want to create value. The magic happens when we start to publish pieces of content that do more than simply propagate…

    Matthias Reinholz November 30, 2016
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