Season of pumpkins, ghosts and… books? How Orentober made autumn bookish again
Karen Sullivan is the founder of the independent publisher Orenda Books (and Orentober!). Karen moved to the UK from Canada at the age of 21 and worked…
Branding
Event report: BookMachine Unplugged 2019 – Talking Marcomms
Creativity is key to a great marketing campaign, and when funds are limited it’s vital to come up with innovative ways to maximise your money.…
Winning Non-Fiction Marketing campaign – Becoming: an interview
Amelia Fairney is General Communications Director at Penguin Random house UK. Last month her team won the Book Marketing Society award for Non-Fiction campaign for…
Rebranding: more than just a publicity exercise
Emma Barnes taught herself to code after founding her own independent publisher, Snowbooks. She went on to build Bibliocloud, the next-generation publishing system. Now she’s on…
Making yourself heard: how to create a books podcast that really stands out
Derek Owusu is a writer, podcaster, and mentor from Tottenham. He realised his passion for literature aged 23 while studying Exercise Science at University. Before…
Crowdfunded publishing (and how we used it to find our place in the UK industry)
Lauren Nickodemus is co-founder of the indie publishing company Monstrous Regiment, and works in book marketing. Originally from Michigan, she is now based in Edinburgh.…
On marketing celebrity authors: Jodie Mullish interview
Jodie Mullish is Communications Director at Pan Macmillan imprint Bluebird, publisher of Joe Wicks, Russell Brand and Jasmine Hemsley. She was previously Head of Fiction…
How to use Pinterest for branding and marketing [FOR AUTHORS]
Pinterest is an easy option for authors looking to extend their platform, build their brand, and connect with readers. Here are a few tips to…
How to use Snapchat for book marketing and author branding
How do you get started on Snapchat? Snapchat offers a fantastic support menu, which details all of the features and how-to’s, but I’ll help you…
Brand: A key tool in your marketing strategy
Whatever the format or platform you use, every time your business communicates, you have an opportunity to strengthen your brand. Each communication is also an…
Exciting new chapter in Paddington’s history announced at Bologna Book Fair
Vivendi, who took full ownership of the Paddington brand worldwide in 2016, and HarperCollins Children’s Book, home of Paddington Bear publishing for sixty years, presented…
Brand building for publishers: It may not be what you think
Publishers spend a lot of time talking about building their brands, but most of us know in our heart of hearts that – for most…
11 questions to boost your video content marketing
In content marketing, we want to create value. The magic happens when we start to publish pieces of content that do more than simply propagate…
Marketing vs Design: Photo/Twitter blog
If you work in book marketing, your focus is on running campaigns to sell more books. If you are a designer you know that no…
The truth about business books
I recently collaborated with an MBA student writing her dissertation. It was a fascinating experience, and a great opportunity for me to commission some top-class…