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    • About
    • Explore
      • BookMachine App
      • BookMachine Blog
        • Audio
        • Business
        • Design
        • Editorial
        • Marketing and Publicity
        • Production & Operations
        • Tech
      • Jobs in Book Publishing
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      • CAMPUS Video Courses
      • Try a free CAMPUS Course
    • Creative Agency
      • What we do
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        • Book Publishing: Leading the Way
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    Branding

    Right brain vs. left brain: a designer’s daily dexterity

    Right brain vs. left brain – which one are you? In this article, the BookMachine Editorial Board member for Design, Linda Secondari, gives insights into how…

    Linda Secondari November 22, 2021

    Talking Design (BookMachine Unplugged 2021)

    Print book versus digital thumbnail: What are we designing for? Publishers have grappled for decades with adapting print designs for a digital environ…
    BookMachine Staff November 10, 2021

    Talking Marcomms (BookMachine Unplugged 2021)

    Let’s get personal: AI and the future of book marketing Artificial Intelligence has the potential to deliver higher conversion rates for marketers t…
    BookMachine Staff September 29, 2021

    Design-led marketing in the pursuit of ‘feel’

    Samar Habib is the founder and Director of Ascetic Studios Ltd. and Senior Multimedia Designer at Simon & Schuster UK. He has been working on…

    Samar Habib September 27, 2021
    Blog header showing a woman writing a note in front of a MacBook

    Diversity in Action: Interview with Leonie Annor-Owiredu

    Following our interview with Jaheed Hussain, which sprang from a recent article in DesignWeek, entitled â€˜Can the design industry’s diversity problem be fixed?’, we approached Leonie…

    Leonie Annor-Owiredu December 4, 2020

    BookMachine Unplugged 2020: Talking Marcomms

    Creativity and imagination are key to great marketing and publicity. But in a time of ever-diminishing budgets and a proliferation of channels and tec…
    BookMachine Staff September 30, 2020
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    Reviving backlist books you thought were dead

    In our second September blog post on the theme of Marketing and Communications, New York Times bestselling author Laurelin Paige shares her tips on how…

    Laurelin Paige September 14, 2020
    Karen Sullivan

    Season of pumpkins, ghosts and… books? How Orentober made autumn bookish again

    Karen Sullivan is the founder of the independent publisher Orenda Books (and Orentober!). Karen moved to the UK from Canada at the age of 21 and worked…

    Karen Sullivan October 28, 2019
    Claire Ormsby-Potter

    Event report: BookMachine Unplugged 2019 – Talking Marcomms

    Creativity is key to a great marketing campaign, and when funds are limited it’s vital to come up with innovative ways to maximise your money.…

    Claire Ormsby-Potter July 8, 2019

    Winning Non-Fiction Marketing campaign – Becoming: an interview

    Ameila Fairney March 21, 2019

    Rebranding: more than just a publicity exercise

    Emma Barnes taught herself to code after founding her own independent publisher, Snowbooks. She went on to build Bibliocloud, the next-generation publishing system. Now she’s on…

    Emma Barnes September 12, 2018
    Books podcast

    Making yourself heard: how to create a books podcast that really stands out

    Derek Owusu is a writer, podcaster, and mentor from Tottenham. He realised his passion for literature aged 23 while studying Exercise Science at University. Before…

    Derek Owusu July 30, 2018
    Crowdfunded publishing

    Crowdfunded publishing (and how we used it to find our place in the UK industry)

    Lauren Nickodemus is co-founder of the indie publishing company Monstrous Regiment, and works in book marketing. Originally from Michigan, she is now based in Edinburgh.…

    Abbie Headon February 27, 2018

    On marketing celebrity authors: Jodie Mullish interview

    Jodie Mullish is Communications Director at Pan Macmillan imprint Bluebird, publisher of Joe Wicks, Russell Brand and Jasmine Hemsley. She was previously Head of Fiction…

    Norah October 18, 2017

    How to use Pinterest for branding and marketing [FOR AUTHORS]

    Pinterest is an easy option for authors looking to extend their platform, build their brand, and connect with readers. Here are a few tips to…

    Melissa Flickinger October 9, 2017
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