Online marketing case study: Singing Dragon’s Virtual Yoga Summit
Vera Sugar is a marketing executive at Singing Dragon (an imprint of Jessica Kingsley Publishers), publishers of authoritative books on complementary health, yoga and yoga…
Social media
If they search, they shall find… Amazon SEO hacks
Amazon has eclipsed Google and is now the # 1 destination for product search. With few shoppers looking beyond the 1st page of Amazon’s search…
Facebook Advertising: the small publisher’s secret weapon
Did you know the amount of time we spend on social media platforms each day has increased by a whopping 58% in the last 6…
Event report: BookMachine Unplugged 2019 – Talking Marcomms
Creativity is key to a great marketing campaign, and when funds are limited it’s vital to come up with innovative ways to maximise your money.…
Telling stories, selling books: what happens when marketing and publicity collide?
Abbie Headon is Commissioning Editor at Prelude Books, and also writes and edits books as Abbie Headon Publishing Services. She is a 2018 Bookseller Rising Star and sits…
Interview with Claire Maxwell, Freelance Book Publicist
Claire Maxwell is an experienced publicist and former journalist. Having worked at some of the UK’s leading publishing houses including Canongate Books, Claire has implemented…
4 tips to instantly refresh your social media game
Aimee Dewar (@AimeeDewar) is a freelancer in book design and social media. She works with multiple clients across different sectors, including Head & Heart Book…
Reaching new audiences: taking serialisation seriously
This is a guest post by Laurence Kilpatrick. Laurence keeps track of developments in the world of non-fiction, offering bespoke book recommendations to The Pigeonhole business…
Quantum Conference 2018 preview: how data can inform our inspiration
Matt Haslum spent 8 years building an award-winning digital creative agency working with big brands, helping them focus on engaging their customers online. He joined…
Online Marketing and Social Media Executive [JOB POSTING]
Publisher: The Quarto Group Job Location: London, UK We are looking to appoint an Online Marketing and Social Media Executive in our Adult Title Marketing,…
How can you make your books stand out from the crowd?
Lindsay Powles has worked at Nielsen Book for 2 years as an Account Manager within their Discovery & Commerce team, predominately working with publishers who…
Corporate Communications Manager [JOB POSTING]
This role at The Quarto Group is a full time, 9-12 months fixed term contract to cover part of the Group Director of Corporate Marketing…
This Twitter Guide Will Make You See What You’re Doing SO Wrong And How To Make It Right [FOR AUTHORS]
IF your goal is to spam your book links up there and hope for the best. Most writers write their book and then realize, oh…
The reinvention of storytelling
Thousands of years ago, we told stories to each other. The best stories were those that could be repeated over and over again, changing little,…
My top 5 tips on designing social media graphics
It’s a fact that posts which are illustrated have a much higher success and click-through rate than those that aren’t. If you want to create smart…