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    • Creative Agency
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    tiktok marketing agency

    BookTok: Insider Secrets from a TikTok Marketing Agency

    ‘The reason TikTok is a great place for book promotion is due to a simple formula: algorithm + community + trends. The algorithm brings your…

    Gemma Rostill January 13, 2023
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    A dark blue background featuring the Twitter icon in a blue circle. Red and orange flames appear from the bottom of the image, surrounding the Twitter icon

    Twitter Fallout: what should businesses do?

    Since his takeover at the end of October, Elon Musk has lit a fire under Twitter. The main question everyone has is: will it burn…

    Gemma Rostill November 28, 2022
    Photo of a classroom showing the backs of children, looking at the teacher in front of them

    Influencer campaigns within education: how it works and how to do it

    We know that working with influencers isn’t new, but the kind of influencer marketing we engage with our clients on is a hybrid of the…

    Laura Summers September 29, 2022
    Blog banner 5 Sep 2022

    Audiobook marketing can start during creation: here’s how!

    Audiobooks are a rapidly growing market. In fact, the APA (Audiobook Publishers Association) released data earlier this year saying revenue grew 25% to $1.6B, marking…

    Scott Curry September 5, 2022
    Blog banner 22 Aug 2022 1

    Make yourself heard: how to market and promote audiobooks effectively

    Audiobooks are one the fastest-growing divisions in the publishing industry. This will likely keep increasing as more booklovers move towards digital platforms. Though audiobooks are…

    Mia Lioni August 22, 2022
    Blog banner 27 June 2022

    The bookselling power of TikTok

    The impact of TikTok has been a major development in the book industry over the past couple of years and a frequent feature in recent…

    Jaclyn Swope June 27, 2022
    Blog Posts 2022 5

    Why publishers need to be on TikTok – and how to get started

    The publishing industry has a long history of adaptating to changing technologies, but I think it’s fair to say that we’re not always the quickest…

    Abbie Headon January 17, 2022
    4 Comments
    Blog posts 2021 WEBSITE 1

    The top publishing marketing trends from the pandemic that are here to stay

    Veronica Ferrari is an editorial and publishing consultant, a social media analyst and a writer. She has a background in Communications, Journalism and Publishing and…

    Veronica Ferrari October 4, 2021
    Blog banner 6 Sep 2021

    Not just for kids: What publishers need to know about books, aesthetics and TikTok

    Publishing professionals, especially those involved in the marketing and distribution of new titles, are aware of the importance of social media. However, the social media…

    Joseph Clark September 6, 2021
    Online networking

    Four tips for making new publishing connections online

    Networking online is an effective and exciting way to develop your career and expand your business.  Many people feel uncomfortable with the idea of networking,…

    Joseph Clark July 26, 2021
    Blog posts 2021 Apr 26

    Work smarter, not harder: how automation can help you reach influencers more efficiently

    Can you remember when social media wasn’t a thing? Book marketing looked a whole lot different in those days. But since the rise of platforms…

    Antina van der Veen April 26, 2021
    Header showing a photo of banana bread. Credit: Whitney Wright on Unsplash

    Hope, home, escapism and reflection: publishing trends of the pandemic

    Despite the surreal drudgery/pressure cooker/Zoom resilience involved in working from home for almost a year, the publishing world has motored on, with many of the…

    Emma Smith March 1, 2021
    Blog header 7 Sep complete

    The Best BookBub Ads of 2019

    In 2019, thousands of authors and book marketers used BookBub Ads to promote books to BookBub’s millions of readers. To kick off BookMachine’s Marketing month, we…

    Carlyn Robertson September 7, 2020
    Virtual Yoga Summit - video recording in progress

    Online marketing case study: Singing Dragon’s Virtual Yoga Summit

    Vera Sugar is a marketing executive at Singing Dragon (an imprint of Jessica Kingsley Publishers), publishers of authoritative books on complementary health, yoga and yoga…

    Vera Sugar November 18, 2019
    Kaz Harrison

    If they search, they shall find… Amazon SEO hacks

    Amazon has eclipsed Google and is now the # 1 destination for product search. With few shoppers looking beyond the 1st page of Amazon’s search…

    Kaz Harrison October 23, 2019
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