BookTok: Insider Secrets from a TikTok Marketing Agency
‘The reason TikTok is a great place for book promotion is due to a simple formula: algorithm + community + trends. The algorithm brings your…
Social media
Twitter Fallout: what should businesses do?
Since his takeover at the end of October, Elon Musk has lit a fire under Twitter. The main question everyone has is: will it burn…
Influencer campaigns within education: how it works and how to do it
We know that working with influencers isn’t new, but the kind of influencer marketing we engage with our clients on is a hybrid of the…
Audiobook marketing can start during creation: here’s how!
Audiobooks are a rapidly growing market. In fact, the APA (Audiobook Publishers Association) released data earlier this year saying revenue grew 25% to $1.6B, marking…
Make yourself heard: how to market and promote audiobooks effectively
Audiobooks are one the fastest-growing divisions in the publishing industry. This will likely keep increasing as more booklovers move towards digital platforms. Though audiobooks are…
The bookselling power of TikTok
The impact of TikTok has been a major development in the book industry over the past couple of years and a frequent feature in recent…
Why publishers need to be on TikTok – and how to get started
The publishing industry has a long history of adaptating to changing technologies, but I think it’s fair to say that we’re not always the quickest…
The top publishing marketing trends from the pandemic that are here to stay
Veronica Ferrari is an editorial and publishing consultant, a social media analyst and a writer. She has a background in Communications, Journalism and Publishing and…
Not just for kids: What publishers need to know about books, aesthetics and TikTok
Publishing professionals, especially those involved in the marketing and distribution of new titles, are aware of the importance of social media. However, the social media…
Four tips for making new publishing connections online
Networking online is an effective and exciting way to develop your career and expand your business. Many people feel uncomfortable with the idea of networking,…
Work smarter, not harder: how automation can help you reach influencers more efficiently
Can you remember when social media wasn’t a thing? Book marketing looked a whole lot different in those days. But since the rise of platforms…
Hope, home, escapism and reflection: publishing trends of the pandemic
Despite the surreal drudgery/pressure cooker/Zoom resilience involved in working from home for almost a year, the publishing world has motored on, with many of the…
The Best BookBub Ads of 2019
In 2019, thousands of authors and book marketers used BookBub Ads to promote books to BookBub’s millions of readers. To kick off BookMachine’s Marketing month, we…
Online marketing case study: Singing Dragon’s Virtual Yoga Summit
Vera Sugar is a marketing executive at Singing Dragon (an imprint of Jessica Kingsley Publishers), publishers of authoritative books on complementary health, yoga and yoga…
If they search, they shall find… Amazon SEO hacks
Amazon has eclipsed Google and is now the # 1 destination for product search. With few shoppers looking beyond the 1st page of Amazon’s search…