Understanding how to target the right audience for your Meta ad campaigns can be stressful and time-consuming. If you are relatively new to running ads…
BookTok – and Bookstagram – sells. From turning debut novels into overnight bestsellers, to deciding what genre is the trend of the moment (looking at…
‘The reason TikTok is a great place for book promotion is due to a simple formula: algorithm + community + trends. The algorithm brings your…
Since his takeover at the end of October, Elon Musk has lit a fire under Twitter. The main question everyone has is: will it burn…
We know that working with influencers isn’t new, but the kind of influencer marketing we engage with our clients on is a hybrid of the…
Audiobooks are a rapidly growing market. In fact, the APA (Audiobook Publishers Association) released data earlier this year saying revenue grew 25% to $1.6B, marking…
Audiobooks are one the fastest-growing divisions in the publishing industry. This will likely keep increasing as more booklovers move towards digital platforms. Though audiobooks are…
The impact of TikTok has been a major development in the book industry over the past couple of years and a frequent feature in recent…
The publishing industry has a long history of adaptating to changing technologies, but I think it’s fair to say that we’re not always the quickest…
Veronica Ferrari is an editorial and publishing consultant, a social media analyst and a writer. She has a background in Communications, Journalism and Publishing and…
Publishing professionals, especially those involved in the marketing and distribution of new titles, are aware of the importance of social media. However, the social media…
Networking online is an effective and exciting way to develop your career and expand your business. Many people feel uncomfortable with the idea of networking,…
Can you remember when social media wasn’t a thing? Book marketing looked a whole lot different in those days. But since the rise of platforms…
Despite the surreal drudgery/pressure cooker/Zoom resilience involved in working from home for almost a year, the publishing world has motored on, with many of the…
In 2019, thousands of authors and book marketers used BookBub Ads to promote books to BookBub’s millions of readers. To kick off BookMachine’s Marketing month, we…
