What Next for Social Media: Campus event recap
While social media has been a constant element of book marketing for at least the past fifteen years, the social media landscape itself has never…
Pressing Play on Ads Success: Using Dynamic Retargeting on Meta to Optimise Your Publishing and Education Campaigns
Understanding how to target the right audience for your Meta ad campaigns can be stressful and time-consuming. If you are relatively new to running ads…
How Publishers Can Strengthen Their Partnership with Book Content Creators
BookTok – and Bookstagram – sells. From turning debut novels into overnight bestsellers, to deciding what genre is the trend of the moment (looking at…
BookTok: Insider Secrets from a TikTok Marketing Agency
‘The reason TikTok is a great place for book promotion is due to a simple formula: algorithm + community + trends. The algorithm brings your…
Twitter Fallout: what should businesses do?
Since his takeover at the end of October, Elon Musk has lit a fire under Twitter. The main question everyone has is: will it burn…
Influencer campaigns within education: how it works and how to do it
We know that working with influencers isn’t new, but the kind of influencer marketing we engage with our clients on is a hybrid of the…
Audiobook marketing can start during creation: here’s how!
Audiobooks are a rapidly growing market. In fact, the APA (Audiobook Publishers Association) released data earlier this year saying revenue grew 25% to $1.6B, marking…
Make yourself heard: how to market and promote audiobooks effectively
Audiobooks are one the fastest-growing divisions in the publishing industry. This will likely keep increasing as more booklovers move towards digital platforms. Though audiobooks are…
The bookselling power of TikTok
The impact of TikTok has been a major development in the book industry over the past couple of years and a frequent feature in recent…
Why publishers need to be on TikTok – and how to get started
The publishing industry has a long history of adaptating to changing technologies, but I think it’s fair to say that we’re not always the quickest…
The top publishing marketing trends from the pandemic that are here to stay
Veronica Ferrari is an editorial and publishing consultant, a social media analyst and a writer. She has a background in Communications, Journalism and Publishing and…
Not just for kids: What publishers need to know about books, aesthetics and TikTok
Publishing professionals, especially those involved in the marketing and distribution of new titles, are aware of the importance of social media. However, the social media…
Four tips for making new publishing connections online
Networking online is an effective and exciting way to develop your career and expand your business. Many people feel uncomfortable with the idea of networking,…
Work smarter, not harder: how automation can help you reach influencers more efficiently
Can you remember when social media wasn’t a thing? Book marketing looked a whole lot different in those days. But since the rise of platforms…
Hope, home, escapism and reflection: publishing trends of the pandemic
Despite the surreal drudgery/pressure cooker/Zoom resilience involved in working from home for almost a year, the publishing world has motored on, with many of the…
