The bookselling power of TikTok
The impact of TikTok has been a major development in the book industry over the past couple of years and a frequent feature in recent…
Social media
Why publishers need to be on TikTok – and how to get started
The publishing industry has a long history of adaptating to changing technologies, but I think it’s fair to say that we’re not always the quickest…
The top publishing marketing trends from the pandemic that are here to stay
Veronica Ferrari is an editorial and publishing consultant, a social media analyst and a writer. She has a background in Communications, Journalism and Publishing and…
Not just for kids: What publishers need to know about books, aesthetics and TikTok
Publishing professionals, especially those involved in the marketing and distribution of new titles, are aware of the importance of social media. However, the social media…
The Best BookBub Ads of 2019
In 2019, thousands of authors and book marketers used BookBub Ads to promote books to BookBub’s millions of readers. To kick off BookMachine’s Marketing month, we…
Online marketing case study: Singing Dragon’s Virtual Yoga Summit
Vera Sugar is a marketing executive at Singing Dragon (an imprint of Jessica Kingsley Publishers), publishers of authoritative books on complementary health, yoga and yoga…
If they search, they shall find… Amazon SEO hacks
Amazon has eclipsed Google and is now the # 1 destination for product search. With few shoppers looking beyond the 1st page of Amazon’s search…
Facebook Advertising: the small publisher’s secret weapon
Did you know the amount of time we spend on social media platforms each day has increased by a whopping 58% in the last 6…
Event report: BookMachine Unplugged 2019 – Talking Marcomms
Creativity is key to a great marketing campaign, and when funds are limited it’s vital to come up with innovative ways to maximise your money.…
Telling stories, selling books: what happens when marketing and publicity collide?
Abbie Headon is Commissioning Editor at Prelude Books, and also writes and edits books as Abbie Headon Publishing Services. She is a 2018 Bookseller Rising Star and sits…
Interview with Claire Maxwell, Freelance Book Publicist
Claire Maxwell is an experienced publicist and former journalist. Having worked at some of the UK’s leading publishing houses including Canongate Books, Claire has implemented…
4 tips to instantly refresh your social media game
Aimee Dewar (@AimeeDewar) is a freelancer in book design and social media. She works with multiple clients across different sectors, including Head & Heart Book…
Reaching new audiences: taking serialisation seriously
This is a guest post by Laurence Kilpatrick. Laurence keeps track of developments in the world of non-fiction, offering bespoke book recommendations to The Pigeonhole business…
Quantum Conference 2018 preview: how data can inform our inspiration
Matt Haslum spent 8 years building an award-winning digital creative agency working with big brands, helping them focus on engaging their customers online. He joined…
Online Marketing and Social Media Executive [JOB POSTING]
Publisher: The Quarto Group Job Location: London, UK We are looking to appoint an Online Marketing and Social Media Executive in our Adult Title Marketing,…