How to promote a children’s book: a primer
Promoting children’s books can be challenging. Whilst they are one of the best-selling genres of books, there are so many out there that it can…
Publicity for authors
The Best BookBub Ads of 2019
In 2019, thousands of authors and book marketers used BookBub Ads to promote books to BookBub’s millions of readers. To kick off BookMachine’s Marketing month, we…
Publicists: A few things your authors would like you to know
I have been working as a publicist for… well, let’s just say that it turned out to be a rather horrifying number of years when…
Telling stories, selling books: what happens when marketing and publicity collide?
Abbie Headon is Commissioning Editor at Prelude Books, and also writes and edits books as Abbie Headon Publishing Services. She is a 2018 Bookseller Rising Star and sits…
Interview with Claire Maxwell, Freelance Book Publicist
Claire Maxwell is an experienced publicist and former journalist. Having worked at some of the UK’s leading publishing houses including Canongate Books, Claire has implemented…
How much does book buzz really help the book biz?
Abbie Headon is Commissioning Editor at Prelude Books, and also writes and edits books as Abbie Headon Publishing Services. She is a 2018 Bookseller Rising Star…
Launch tips: How’s an author to stand out in a big crowd?
Alison Jones (@bookstothesky) is a publishing partner for businesses and organizations writing world-changing books. She also provides executive coaching, consultancy and training services to publishers. www.alisonjones.com
Ready/ing to judge: The first 2018 BookMachine event with the TLS
Francesca Zunino Harper is a linguist, translator, and publishing professional. She worked in the British and international academia researching on comparative literatures,  translation, and women’s and environmental…
Publicity campaign case study – How to Stop Time by Matt Haig
Claire Maxwell is a freelance publicist, former journalist and a member of BookMachine Works. She’s worked in the communications department of various publishing companies in the…
Crowdfunded publishing (and how we used it to find our place in the UK industry)
Lauren Nickodemus is co-founder of the indie publishing company Monstrous Regiment, and works in book marketing. Originally from Michigan, she is now based in Edinburgh.…
Burning questions on literary prizes [INTERVIEW]
Do we need so many literary prizes? And how do they work? Well, on Wednesday 14th March we’re talking all things literary prizes with The…
Murder or Womanslaughter: Are publishers unintentionally killing creativity in thrillers?
Bridget Lawless is a screenwriter, novelist and educator. She has written a number of educational books about social issues, including drugs and violence. Currently she’s…
Publicist/Associate Publicist [JOB POSTING]
Princeton University Press Location: Woodstock, Nr Oxford Deadline for application:Â Thursday 1st February 2018
This Twitter Guide Will Make You See What You’re Doing SO Wrong And How To Make It Right [FOR AUTHORS]
IF your goal is to spam your book links up there and hope for the best. Most writers write their book and then realize, oh…
How to start using hashtags effectively right now
In our recent #BookMarketingChat, our guest, the very patient Ben Sailer from CoSchedule (a site I LOVE — their blog is the bomb), reviewed the proper use of hashtags across all…