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    • Explore
      • About
      • BookMachine Blog
        • Audio
        • Business
        • Design
        • Editorial
        • Marketing and Publicity
        • Production
        • Tech
      • BookMachine Editorial Board
    • Membership
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      • BookMachine Agency
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    Blog header photo showing a family watching a film at home together

    Lessons from Netflix: How data-driven Marketing can help develop blockbuster books

    Looking back from this era of lockdown binge-watching and couchification, it is easy to forget that there existed a time when streaming behemoth Netflix didn’t…

    Rik Ubhi September 28, 2020
    Kaz Harrison

    If they search, they shall find… Amazon SEO hacks

    Amazon has eclipsed Google and is now the # 1 destination for product search. With few shoppers looking beyond the 1st page of Amazon’s search…

    Kaz Harrison October 23, 2019
    Ian Synge

    The First Step Towards a Metadata Strategy

    For a popular topic in the industry today, metadata is easily misunderstood. I believe that is because everyone has their own subtly different definition of…

    Ian Synge October 14, 2019
    Harry Graham from Supadu

    Why is metadata enrichment so important?

    Harry Graham is a Marketing Executive at Supadü, who are experts in web build, eCommerce, site search and data management for publishers. Managing our metadata…

    Harry Graham June 10, 2019
    Amazon Advertising

    Amazon Advertising: 5 tips to get the best results

    Kaz Harrison April 25, 2019

    Provoke, Predict and Play: The Bookseller FutureBook Conference 2018

    Abbie Headon is Commissioning Editor at Prelude Books, and also writes and edits books as Abbie Headon Publishing Services. She is a 2018 Bookseller Rising Star and sits…

    Abbie Headon December 3, 2018
    Claire Morrison

    Interview with Claire Morrison, Deputy Marketing Director, DK

    Claire Morrison oversees the marketing strategy for licensing, children’s and travel books as well as being instrumental in implementing DK’s metadata and video strategies. During…

    Norah November 27, 2018
    Future of Publishing

    The Future of Publishing: How to thrive in the evolving book world

    This is a guest post by Anna Cunnane. Anna is Senior Data Executive at Abrams & Chronicle Books. Anna was winner of the Trailblazer Awards…

    Anna Cunnane April 25, 2018
    book buzz

    Take-aways from Quantum 2018: BookMachine’s overview of the day

    Abbie Headon runs Abbie Headon Publishing Services, and offers a range of skills including writing, editing and commissioning, alongside social media, website development and publishing management. She…

    Abbie Headon April 10, 2018
    Quantum Conference 2018

    Quantum Conference 2018 preview: how data can inform our inspiration

    Matt Haslum spent 8 years building an award-winning digital creative agency working with big brands, helping them focus on engaging their customers online. He joined…

    BookMachine March 26, 2018
    Future of Publishing

    ONIX for publishers: What are the benefits?

    Publishers recognise that they are facing a huge discoverability problem. While good quality metadata will never replace hand selling it can be a key to…

    Anna Cunnane November 29, 2017

    Getting your book on page 1 of Amazon’s search results [FOR AUTHORS]

    As you can imagine, getting on page 1 of Amazon’s search results can be very important. Amazon is the world’s largest search engine and your…

    Richard McCartney November 27, 2017
    29 Comments
    kids publishing

    Tips for making your book a genuine success

    Last month Claire Morrison, Senior Marketing Manager at DK, felt passionate enough about our feature Amazon: How to Get Your Book To Appear Alongside the…

    Claire Morrison September 9, 2017
    1 Comment

    What Cory Doctorow taught me about DRM

    Cory Doctorow is one of my nominations for Hero of the Internet. He’s an author, activist, journalist, and blogger – he’s co-editor of Boing Boing,…

    Alison Jones July 12, 2017
    2 Comments

    Top tips for optimizing book discoverability

    We’re fortunate to have so many book discovery tools and techniques available to us, but leveraging them effectively can be challenging. In this post I’ll…

    Chris Sim May 17, 2017
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