Reader analytics for data-smart publishing
Success in publishing can seem like a lottery. In reality, publishing success is driven by specific elements that can be optimised, if properly measured and…
Metadata
Accessible publishing in action
When inclusion is a consideration from the start, accessibility can become an organic part of a workflow. It can mean increased efficiency and a superior…
Lessons from Netflix: How data-driven Marketing can help develop blockbuster books
Looking back from this era of lockdown binge-watching and couchification, it is easy to forget that there existed a time when streaming behemoth Netflix didn’t…
If they search, they shall find… Amazon SEO hacks
Amazon has eclipsed Google and is now the # 1 destination for product search. With few shoppers looking beyond the 1st page of Amazon’s search…
The First Step Towards a Metadata Strategy
For a popular topic in the industry today, metadata is easily misunderstood. I believe that is because everyone has their own subtly different definition of…
Why is metadata enrichment so important?
Harry Graham is a Marketing Executive at Supadü, who are experts in web build, eCommerce, site search and data management for publishers. Managing our metadata…
Provoke, Predict and Play: The Bookseller FutureBook Conference 2018
Abbie Headon is Commissioning Editor at Prelude Books, and also writes and edits books as Abbie Headon Publishing Services. She is a 2018 Bookseller Rising Star and sits…
Interview with Claire Morrison, Deputy Marketing Director, DK
Claire Morrison oversees the marketing strategy for licensing, children’s and travel books as well as being instrumental in implementing DK’s metadata and video strategies. During…
The Future of Publishing: How to thrive in the evolving book world
This is a guest post by Anna Cunnane. Anna is Senior Data Executive at Abrams & Chronicle Books. Anna was winner of the Trailblazer Awards…
Take-aways from Quantum 2018: BookMachine’s overview of the day
Abbie Headon runs Abbie Headon Publishing Services, and offers a range of skills including writing, editing and commissioning, alongside social media, website development and publishing management. She…
Quantum Conference 2018 preview: how data can inform our inspiration
Matt Haslum spent 8 years building an award-winning digital creative agency working with big brands, helping them focus on engaging their customers online. He joined…
ONIX for publishers: What are the benefits?
Publishers recognise that they are facing a huge discoverability problem. While good quality metadata will never replace hand selling it can be a key to…
Getting your book on page 1 of Amazon’s search results [FOR AUTHORS]
As you can imagine, getting on page 1 of Amazon’s search results can be very important. Amazon is the world’s largest search engine and your…
Tips for making your book a genuine success
Last month Claire Morrison, Senior Marketing Manager at DK, felt passionate enough about our feature Amazon: How to Get Your Book To Appear Alongside the…