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    • Explore
      • About
      • BookMachine Blog
        • Audio
        • Business
        • Design
        • Editorial
        • Marketing and Publicity
        • Production
        • Tech
      • BookMachine Editorial Board
    • Membership
    • Publishing Events
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      • BookMachine Agency
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    Digital Marketing

    Header image showing a pile of brightly coloured children's books

    How to promote a children’s book: a primer

    Promoting children’s books can be challenging. Whilst they are one of the best-selling genres of books, there are so many out there that it can…

    Chantelle Wadsworth December 7, 2020
    1 Comment
    Blog header photo showing a family watching a film at home together

    Lessons from Netflix: How data-driven Marketing can help develop blockbuster books

    Looking back from this era of lockdown binge-watching and couchification, it is easy to forget that there existed a time when streaming behemoth Netflix didn’t…

    Rik Ubhi September 28, 2020
    Header image showing a green shoot growing out of a tree trunk

    Reviving backlist books you thought were dead

    In our second September blog post on the theme of Marketing and Communications, New York Times bestselling author Laurelin Paige shares her tips on how…

    Laurelin Paige September 14, 2020
    Header image showing the MyVLF virtual festival environment

    Online book festivals come of age

    If we could have a pound for every time someone has commented on how prophetic we were in launching our virtual book festival venue back…

    Gwyn GB July 20, 2020
    Virtual Yoga Summit - video recording in progress

    Online marketing case study: Singing Dragon’s Virtual Yoga Summit

    Vera Sugar is a marketing executive at Singing Dragon (an imprint of Jessica Kingsley Publishers), publishers of authoritative books on complementary health, yoga and yoga…

    Vera Sugar November 18, 2019
    Book, mug and reading glasses on a bed

    What’s the point of a blog tour?

    Claire Maxwell is a freelance publicist, former journalist and a member of the BookMachine Marketing agency. She’s worked in the communications department of various publishing companies…

    Claire Maxwell November 11, 2019
    Karen Sullivan

    Season of pumpkins, ghosts and… books? How Orentober made autumn bookish again

    Karen Sullivan is the founder of the independent publisher Orenda Books (and Orentober!). Karen moved to the UK from Canada at the age of 21 and worked…

    Karen Sullivan October 28, 2019
    Amazon Advertising

    Facebook Advertising: the small publisher’s secret weapon

    Did you know the amount of time we spend on social media platforms each day has increased by a whopping 58% in the last 6…

    Kaz Harrison July 15, 2019
    Claire Ormsby-Potter

    Event report: BookMachine Unplugged 2019 – Talking Marcomms

    Creativity is key to a great marketing campaign, and when funds are limited it’s vital to come up with innovative ways to maximise your money.…

    Claire Ormsby-Potter July 8, 2019
    Amazon Advertising

    Amazon Advertising: 5 tips to get the best results

    Kaz Harrison April 25, 2019
    Senior Digital Marketing Executive

    Senior Digital Marketing Executive [JOB POSTING]

    BookMachine March 22, 2019

    Provoke, Predict and Play: The Bookseller FutureBook Conference 2018

    Abbie Headon is Commissioning Editor at Prelude Books, and also writes and edits books as Abbie Headon Publishing Services. She is a 2018 Bookseller Rising Star and sits…

    Abbie Headon December 3, 2018
    FutureBook Conference

    Telling stories, selling books: what happens when marketing and publicity collide?

    Abbie Headon is Commissioning Editor at Prelude Books, and also writes and edits books as Abbie Headon Publishing Services. She is a 2018 Bookseller Rising Star and sits…

    Abbie Headon November 29, 2018
    Claire Morrison

    Interview with Claire Morrison, Deputy Marketing Director, DK

    Claire Morrison oversees the marketing strategy for licensing, children’s and travel books as well as being instrumental in implementing DK’s metadata and video strategies. During…

    Norah November 27, 2018
    Books podcast

    Making yourself heard: how to create a books podcast that really stands out

    Derek Owusu is a writer, podcaster, and mentor from Tottenham. He realised his passion for literature aged 23 while studying Exercise Science at University. Before…

    Derek Owusu July 30, 2018
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    Wednesday Wisdom: Live interview with Typefi and Hachette Antoine

    27 January @ 1:00 pm - 1:30 pm GMT

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