Online marketing case study: Singing Dragon’s Virtual Yoga Summit
Vera Sugar is a marketing executive at Singing Dragon (an imprint of Jessica Kingsley Publishers), publishers of authoritative books on complementary health, yoga and yoga…
Digital Marketing
What’s the point of a blog tour?
Claire Maxwell is a freelance publicist, former journalist and a member of the BookMachine Marketing agency. She’s worked in the communications department of various publishing companies…
Season of pumpkins, ghosts and… books? How Orentober made autumn bookish again
Karen Sullivan is the founder of the independent publisher Orenda Books (and Orentober!). Karen moved to the UK from Canada at the age of 21 and worked…
Facebook Advertising: the small publisher’s secret weapon
Did you know the amount of time we spend on social media platforms each day has increased by a whopping 58% in the last 6…
Event report: BookMachine Unplugged 2019 – Talking Marcomms
Creativity is key to a great marketing campaign, and when funds are limited it’s vital to come up with innovative ways to maximise your money.…
Provoke, Predict and Play: The Bookseller FutureBook Conference 2018
Abbie Headon is Commissioning Editor at Prelude Books, and also writes and edits books as Abbie Headon Publishing Services. She is a 2018 Bookseller Rising Star and sits…
Telling stories, selling books: what happens when marketing and publicity collide?
Abbie Headon is Commissioning Editor at Prelude Books, and also writes and edits books as Abbie Headon Publishing Services. She is a 2018 Bookseller Rising Star and sits…
Interview with Claire Morrison, Deputy Marketing Director, DK
Claire Morrison oversees the marketing strategy for licensing, children’s and travel books as well as being instrumental in implementing DK’s metadata and video strategies. During…
Making yourself heard: how to create a books podcast that really stands out
Derek Owusu is a writer, podcaster, and mentor from Tottenham. He realised his passion for literature aged 23 while studying Exercise Science at University. Before…
Ecommerce Executive [JOB POSTING]
SPCK/IVP, winner of the IPG Specialist Consumer Publisher of the year for 2018 and 2017 and shortlisted for the recent Bookseller Independent Publisher of the…
Google’s “Talk To Books” Might Have Just Changed Everything
A version of this blog post first appeared on the Digital Book World site. Bradley Metrock produced the iBooks Author Conference from 2015 through 2017, before…
Quantum Conference 2018 preview: how data can inform our inspiration
Matt Haslum spent 8 years building an award-winning digital creative agency working with big brands, helping them focus on engaging their customers online. He joined…
Crowdfunded publishing (and how we used it to find our place in the UK industry)
Lauren Nickodemus is co-founder of the indie publishing company Monstrous Regiment, and works in book marketing. Originally from Michigan, she is now based in Edinburgh.…