BookMachine Logo
  • About
  • Explore
    • BookMachine App
    • BookMachine Blog
      • Audio
      • Business
      • Design
      • Editorial
      • Marketing and Publicity
      • Production & Operations
      • Tech
    • Jobs in Book Publishing
    • BookMachine Editorial Board
  • Membership
  • Publishing Events
  • CAMPUS
    • CAMPUS Video Courses
    • Try a free CAMPUS Course
  • Creative Agency
    • What we do
    • Children’s Publishing
    • Consumer Fiction
    • Consumer Non-Fiction
    • Education
    • Success Stories
    • Whitepapers
      • Book Publishing: Leading the Way
      • The Virtual Sprint Guide
      • Self-Managed Organisations: Giving power to our people

    Shopping Cart

    No products in the cart.

    Sign in Sign up
    BookMachine Logo

    Shopping Cart

    No products in the cart.

    BookMachine Logo
    • About
    • Explore
      • BookMachine App
      • BookMachine Blog
        • Audio
        • Business
        • Design
        • Editorial
        • Marketing and Publicity
        • Production & Operations
        • Tech
      • Jobs in Book Publishing
      • BookMachine Editorial Board
    • Membership
    • Publishing Events
    • CAMPUS
      • CAMPUS Video Courses
      • Try a free CAMPUS Course
    • Creative Agency
      • What we do
      • Children’s Publishing
      • Consumer Fiction
      • Consumer Non-Fiction
      • Education
      • Success Stories
      • Whitepapers
        • Book Publishing: Leading the Way
        • The Virtual Sprint Guide
        • Self-Managed Organisations: Giving power to our people

    Digital Marketing

    Taking the stress out of sales materials with Edelweiss Designer

    There are two million books that are published in the world every year – ever wonder how book buyers choose what goes on the shelf?…

    Joanie Borders April 11, 2022
    decorative banner showing smartphone screenshots of audiobooks on Spotify

    Reach a new audience with music streaming services

    Zebralution is a leading digital distributor of audio content, fiercely independent and ardently supportive of independent labels and publishers. We earned our stripes in the…

    Rebecca Souster March 7, 2022

    Why publishers need to be on TikTok – and how to get started

    The publishing industry has a long history of adaptating to changing technologies, but I think it’s fair to say that we’re not always the quickest…

    Abbie Headon January 17, 2022
    4 Comments

    The top publishing marketing trends from the pandemic that are here to stay

    Veronica Ferrari is an editorial and publishing consultant, a social media analyst and a writer. She has a background in Communications, Journalism and Publishing and…

    Veronica Ferrari October 4, 2021

    Not just for kids: What publishers need to know about books, aesthetics and TikTok

    Publishing professionals, especially those involved in the marketing and distribution of new titles, are aware of the importance of social media. However, the social media…

    Joseph Clark September 6, 2021

    Five SEO Top Tips to improve your online presence

    Whether you’re trying to improve your online discoverability through search engines or you want to improve your organic social campaign reach, there are a number…

    Abby Coften August 26, 2021
    1 Comment

    Using technology to grow the size of the book market

    When you reach the end of a good book, you want to read another. This is a sentiment we hear readers express time and again.…

    Emmanuel Kolade May 10, 2021

    Work smarter, not harder: how automation can help you reach influencers more efficiently

    Can you remember when social media wasn’t a thing? Book marketing looked a whole lot different in those days. But since the rise of platforms…

    Antina van der Veen April 26, 2021
    Header image showing a pile of brightly coloured children's books

    How to promote a children’s book: a primer

    Promoting children’s books can be challenging. Whilst they are one of the best-selling genres of books, there are so many out there that it can…

    Chantelle Wadsworth December 7, 2020
    1 Comment

    BookMachine Unplugged 2020: Talking Marcomms

    Creativity and imagination are key to great marketing and publicity. But in a time of ever-diminishing budgets and a proliferation of channels and tec…
    BookMachine Staff September 30, 2020
    Blog header photo showing a family watching a film at home together

    Lessons from Netflix: How data-driven Marketing can help develop blockbuster books

    Looking back from this era of lockdown binge-watching and couchification, it is easy to forget that there existed a time when streaming behemoth Netflix didn’t…

    Rik Ubhi September 28, 2020
    Header image showing a green shoot growing out of a tree trunk

    Reviving backlist books you thought were dead

    In our second September blog post on the theme of Marketing and Communications, New York Times bestselling author Laurelin Paige shares her tips on how…

    Laurelin Paige September 14, 2020
    Header image showing the MyVLF virtual festival environment

    Online book festivals come of age

    If we could have a pound for every time someone has commented on how prophetic we were in launching our virtual book festival venue back…

    Gwyn GB July 20, 2020
    Virtual Yoga Summit - video recording in progress

    Online marketing case study: Singing Dragon’s Virtual Yoga Summit

    Vera Sugar is a marketing executive at Singing Dragon (an imprint of Jessica Kingsley Publishers), publishers of authoritative books on complementary health, yoga and yoga…

    Vera Sugar November 18, 2019
    Book, mug and reading glasses on a bed

    What’s the point of a blog tour?

    Claire Maxwell is a freelance publicist, former journalist and a member of the BookMachine Marketing agency. She’s worked in the communications department of various publishing companies…

    Claire Maxwell November 11, 2019
    Load More

    Marketing & Publicity

    • Home
      • Publicity for authors
      • Metadata
      • Traditional Marketing
      • Community building
      • Digital Marketing
      • Publishing events news
      • Branding
      • Social Media

    The Marketing & Publicity Stream is supported by:

    Nielsen BookData
    Edelweiss

    Recent posts

    • To meet or not to meet

    • Thames & Hudson’s TikTok influencer campaign

    • Microphone with Pop Filter in a Studio

      Listen up! A day in the…

    • Five reasons we created the BookMachine…

    • How AI can help you with…

    Mailchimp Partner
    BookMachine We love your books
    © 2022 - BookMachine Ltd. Company no. 12262084.
    • BookMachine Privacy Policy
    • BookMachine Terms of Use
    • Cookie policy (UK)
    • Cookie Policy (EU)
    • Contact us
    • Careers
    • Become a CAMPUS Tutor


    Sign up to our Newsletter

    Taking the stress out of sales materials with Edelweiss Designer
    Manage Cookie Consent
    We use cookies to make BookMachine work.
    Functional cookies Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    Manage options Manage services Manage vendors Read more about these purposes
    View preferences
    {title} {title} {title}

    Report

    Harassment or bullying behavior
    Contains mature or sensitive content
    Contains misleading or false information
    Contains abusive or derogatory content
    Contains spam, fake content or potential malware

    Block Member?

    Please confirm you want to block this member.

    You will no longer be able to:

    • See blocked member's posts
    • Mention this member in posts
    • Invite this member to groups
    • Message this member
    • Add this member as a connection

    Please note: This action will also remove this member from your connections and send a report to the site admin. Please allow a few minutes for this process to complete.

    Report

    You have already reported this
      Clear Clear All