Wednesday Wisdom: Reaching new, international markets with Edelweiss
Catch the replay of our Q&A with Ruth Bradstreet (Managing Director, Europe at Edelweiss) and Emily Cook, Co-Founder of Cursor Literary.Find out…
Book Marketing and Publicity
Stay up to date on the latest book marketing and publicity techniques. This Topic covers strategies for reaching readers and working with publicists.
Wednesday Wisdom: Connected by Autism, accessible events and stand-out marketing
Tune into the replay of our inspiring chat with Áine Ryan, Marketing Manager at John Murray Press.During the discussion, find out more about Áine’…
Reach a new audience with music streaming services
Zebralution is a leading digital distributor of audio content, fiercely independent and ardently supportive of independent labels and publishers. We earned our stripes in the…
Why publishers need to be on TikTok – and how to get started
The publishing industry has a long history of adaptating to changing technologies, but I think it’s fair to say that we’re not always the quickest…
Top 5 Marketing Trends for 2022
The last two years have shown just how quickly businesses can adapt to changes. Digital transformation was the top priority for businesses to maintain engagement…
Right brain vs. left brain: a designer’s daily dexterity
Right brain vs. left brain – which one are you? In this article, the BookMachine Editorial Board member for Design, Linda Secondari, gives insights into how…
Talking Design (BookMachine Unplugged 2021)
Print book versus digital thumbnail: What are we designing for?Publishers have grappled for decades with adapting print designs for a digital environm…
Book Influencer Secrets event: The top takeaways you need to know
We had a fantastic time at our recent event, Book Influencer Secrets: Maximising your social campaign reach, sponsored by the BookMachine Creative Agency. A big…
Six new video courses launch for CAMPUS members
Six brand new BookMachine CAMPUS video courses are available for +CAMPUS members to start dipping into to upskill, reskill or learn new skills. BookMachine CAMPUS is our growing…
The top publishing marketing trends from the pandemic that are here to stay
Veronica Ferrari is an editorial and publishing consultant, a social media analyst and a writer. She has a background in Communications, Journalism and Publishing and…
Wednesday Wisdom: Discover, market and sell with Edelweiss
Catch up with our Wednesday Wisdom Q&A with Ruth Bradstreet, Managing Director, Europe at Edelweiss, and Laura Willis, Marketing Director at Hardi…
Talking Marcomms (BookMachine Unplugged 2021)
Let’s get personal: AI and the future of book marketingArtificial Intelligence has the potential to deliver higher conversion rates for marketers th…
Three Amazon SEO tips to boost your book sales
With 44% of product searches starting on Amazon, Amazon SEO should be high priority on any book marketer’s to-do list. When it comes to promoting…
Design-led marketing in the pursuit of ‘feel’
Samar Habib is the founder and Director of Ascetic Studios Ltd. and Senior Multimedia Designer at Simon & Schuster UK. He has been working on…
Wednesday Wisdom: How marketing happens at Springer Nature
Tune into the replay of our Wednesday Wisdom Q&A session with Mithu Lucraft, Director of Content Marketing Strategy at Springer Nature.Find out …
