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    • Explore
      • About
      • BookMachine Blog
        • Audio
        • Business
        • Design
        • Editorial
        • Marketing and Publicity
        • Production
        • Tech
      • BookMachine Editorial Board
    • Membership
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    Traditional Marketing

    Behind the scenes at Blackwell’s: What publishers can learn from a bookselling icon

    Last week I was lucky enough to receive a VIP behind-the-scenes tour of Blackwell’s flagship store in Broad Street, Oxford. The point of the exercise,…

    Abbie Headon April 19, 2017

    The PTC’s Copywriting for Publishers

    On a cold day in November, I was lucky to be the first person clicking on a button that said I want to win! Actually,…

    Anna Nolan March 5, 2017
    1 Comment

    The relationship between author and publicist

    Carys Bray is the author of a collection of short stories, Sweet Home, and two novels, A Song for Issy Bradley, which was shortlisted for…

    Carys Bray February 18, 2017
    1 Comment

    Heffers bookshop: Nominate your most characterful bookseller or customer [winning blog idea November]

    Each month BookMachine offers a community member, with great ideas, the chance to write on the site. This month, publisher and author of ‘This book…

    Julie E Bounford December 13, 2016
    2 Comments

    Marketing vs Design: Photo/Twitter blog

    If you work in book marketing, your focus is on running campaigns to sell more books. If you are a designer you know that no…

    Sam Perkins November 6, 2016
    Publishing

    Six gems about Marketing that may seem obvious, but are you really acting on them?

    This is a guest post by Rachel Maund. Rachel is is Director of publishing consultancy Marketability (UK) Ltd and a tutor at the Publishing Training…

    Rachel Maund October 19, 2016
    2 Comments
    How important are ISBNs?

    How important are ISBNs?

    This is a guest post by Karina Luke. Karina was appointed as BIC’s Executive Director in February 2012 and has been instrumental in its restructure,…

    Karina Luke August 21, 2016

    Nielsen ISBN store a hit

    After nearly 50 years of promoting and selling ISBNs and prefixes to publishers in the UK & Ireland via a manual process, Nielsen has launched…

    BookMachine Staff August 18, 2016

    Do you need an ISBN? What’s its purpose?

    This is a guest post by Stella Griffiths, Executive Director of the International ISBN Agency. Stella has worked in publishing and international standards related roles…

    BookMachine Staff August 10, 2016
    4 Comments
    2017 in review

    Where we read what: UK regions and their reading habits

    While most popular books tend to have their sales spread throughout the country, I always find it interesting to look at how sales differ when…

    Jaclyn Swope July 15, 2016
    nielsen

    Free Nielsen key findings report: The UK Children’s & YA Book Consumer

    Since 2012, Nielsen Book UK has undertaken a Children’s Deep-Dive Study each summer to investigate children’s book reading and buying habits in the context of…

    BookMachine July 11, 2016
    Snapshots I launch party

    Organising a book launch: tips for making it awesome

    If you read this site often, you will know that it is ‘book launch’ time. Snapshots III, BookMachine on Publishing is a compilation of the…

    Laura Summers May 27, 2016
    1 Comment
    marketing skills

    Top 5 skills you need in marketing

    Rosie Henry works as a Marketing Executive at Singing Dragon, an imprint of Jessica Kingsley Publishers. She has previously interned for the editorial department at…

    Rosie Henry May 15, 2016
    2017 in review

    All the facts and stats from the UK Children’s Summit

    For the first time this year, Nielsen Book held a UK Children’s Summit at London Book Fair, covering the incredible growth we’ve seen in Children’s…

    Jaclyn Swope April 23, 2016
    1 Comment
    Frankfurt book fair

    Top PR and marketing tips for an international audience

    Kathrin Grün is the PR Manager for the Anglo team at the Frankfurt Book Fair and is in charge of all media relations with the…

    Kathrin Grün April 5, 2016
    1 Comment
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    Behind the scenes at Blackwell’s: What publishers can learn from a bookselling icon

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