Exciting new chapter in Paddington’s history announced at Bologna Book Fair
Vivendi, who took full ownership of the Paddington brand worldwide in 2016, and HarperCollins Children’s Book, home of Paddington Bear publishing for sixty years, presented today a ground-breaking, six-year deal for world publishing rights at the Bologna Children’s Book Fair, the most important professional trade show dedicated to publishing and content for kids.
Paddington Bear is one of the most widely recognized and beloved children’s literature characters, with millions of fans all over the world. Studiocanal’s Paddington was the best-selling non-Hollywood family movie ever released and the brand ranks among the top five most influential franchises in family entertainment.
The deal marks the beginning of an exciting new chapter in Paddington’s history forming a powerhouse partnership of media and content creation that will introduce Paddington to a new generation of readers on the global stage. Launching with a movie tie-in programme, co-published by HarperCollins US and UK, to coincide with the Paddington 2 movie this autumn, the partnership creates a strategic alliance of heritage and future vision which will establish a worldwide brand loyalty for Paddington Bear and reach and entertain families across the globe.