Congratulations to Alison Jones and Aimee Coveney for winning Marketing the latest book: a competition for publishing people.
The idea behind the competition was to generate marketing ideas for the third book in the Snapshots series. BookMachine have kicked off the campaign with 4 free events in 4 cities (starting on Wednesday 8th), adverts in weekly emails and rolling out interviews with the speakers (including Seonaid MacLeod and Jasmin Kirkbride).
Alison thought of joint ventures for her winning marketing idea. She thought of APE (Association for Publishing Education), IPG, PTC, PA and pointed out that we could ask them to promote the book on our behalf with a special members’ offer. Definitely one to do! It gives partner organizations members something to read, and helps to spread the word.
Aimee suggested a social media competition, but something better than ‘win a book’. She came up with the ‘Snapshots Binge Box’ – which would include all 3 books and other goodies. We love this idea, reminded us the Boolino Book Box, which we heard about from Sven Huber at February’s event.
Thanks to everyone else for your great ideas too. The book launch series starts this coming Wednesday 8th June, and we hope to see lots of you there! (in London, Oxford, Cambridge or Brighton)