In a world increasingly filled with AI-generated content, teacher influencers offer an authentic and valuable voice. Teachers trust teachers, and their ability to showcase your product in a real classroom setting provides a unique level of credibility.

Why Partner with Teacher Influencers?

• Cuts Through AI Content: Provides a human, trustworthy element.
• Teachers Trust Teachers: Authenticity is key.
• Niche Audiences: Influencers often have specific, engaged communities, allowing for targeted outreach.
• Cost-Effective Video Content: A great way to generate video content for your product.

How to Set Up a Teacher Influencer Campaign

Over the past few years, we have established relationships with a number of influencers across different parts of the education sector. By building close relationships with them, we’ve developed a highly effective matching process of content creator and client. Along the way we have learned about the best way to manage the administrative burden of contacting, commissioning and communicating with influencers, which in turn builds trusted partnerships that drive real impact.

In short, here is BookMachine’s proven process for successful influencer campaigns:

1. Determine Your Goals: Clearly define what you want to achieve – brand awareness, leads or sales – and understand the value of these outcomes.
2. Research: Identify relevant influencers on platforms like TikTok and Instagram. Look for consistency, quality and alignment with your brand values. It’s not just about follower count; consistent engagement is more valuable.
3. Outreach & Brief: Contact shortlisted influencers, discuss fees and provide a creative brief. Allow them to be creative; they know their audience best. A mix of paid and gifted influencers can maximise reach and budget. Consider sending physical products for them to showcase.
4. Report & Reuse: At the end of each campaign, report on its success, identify top-performing influencers and build long-term relationships. Crucially, repurpose the content across your website, social feeds and ads to extend its lifespan and improve ROI.

“Teacher influencers have become an integral and invaluable part of many of our most successful education marketing campaigns here at BookMachine Creative Agency. It’s always a joy to work with teachers who are passionate about the same things as us: promoting the value of reading and learning worldwide.”
– Emily Cameron, Campaigns Manager, BookMachine Creators 

If you’d like to take the conversation further or you aren’t sure where to start, we’re offering a limited number of mini-consultations free of charge. Whether you are facing a blocker in your marketing, or you want to bounce around some campaign ideas, please do get in touch.

Contact Olivia Tanner: send us a message or book a call.