Wednesday Wisdom: Why brand matters in publishing
Catch up with our interview with Nicky Borowiec, Freelance Graphic Designer and Brand Creative. During our discussion, discover the importance of brand-building in publishing, Nicky’s tips…
Branding
Diversity in Action: Interview with Leonie Annor-Owiredu
Following our interview with Jaheed Hussain, which sprang from a recent article in DesignWeek, entitled ‘Can the design industry’s diversity problem be fixed?’, we approached Leonie…
A recipe for successful book design
Nada Backovic is an award-winning book designer, graphic designer and illustrator with more than 20 years’ experience working with major publishers and self-publishers in Australia and the…
Junior Designer [JOB POSTING]
Quintet Publishing, part of The Quarto Group, is looking for a Junior Designer to join our busy team based in Brighton. The Quarto Group is…
Logo Design (part 1): Why designing a logo isn’t just a question of drawing something pretty
A lot of start-up companies worry about how much a professional business logo will cost, so they ask a friend who is good at art…
Getting on the brand wagon
When you decide to buy a product based on name rather than on price or other factors, when a product or company name becomes so familiar that…
Brand: A key tool in your marketing strategy
Whatever the format or platform you use, every time your business communicates, you have an opportunity to strengthen your brand. Each communication is also an…
Brand building for publishers: It may not be what you think
Publishers spend a lot of time talking about building their brands, but most of us know in our heart of hearts that – for most…
Marketing vs Design: Photo/Twitter blog
If you work in book marketing, your focus is on running campaigns to sell more books. If you are a designer you know that no…
Series redesign: Building on a Quite Interesting brand
Like the various stakeholders in a brand, designers are custodians. We’re tasked with giving it the right face, and every so often giving it a…
The power of colour for your brand
MAKE COLOR WORK FOR YOU Webinar date | June 25, 3:00 pm BST Join Rebecca Swift and Laurie Pressman as they take a look into…
WYSIWYG: The growing importance of visual branding
Having a recognizable iconography associated with a brand has always been a crucial marketing techniques to draw in consumers. Yet, in a world where we…
Two more Terry Pratchett novels set for posthumous publication
When Terry Pratchett died last week at the age of 66, he left behind a body of work that includes 40 novels set in his…
