The power of colour for your brand

Getty Images


Webinar date | June 25, 3:00 pm BST

Join Rebecca Swift and Laurie Pressman as they take a look into the psychology of color choice and see how you can use that information to select the right imagery.

Could you be doing more with your image choices?

Used wisely, color is vitally important and is an instant attention-grabber that succinctly gets the message across. And as our society becomes more visual than ever, the proper use of color is becoming more and more important. In this free webinar, experts from iStock by Getty Images and the Pantone Color Institute™ will walk you through the power and psychology of color and then explain how you can use this information to find images that better engage your audience.

Meet the speakers

Rebecca Swift is one of the founding members of the Getty Images creative research team, responsible for building collections on iStock by Getty Images. She works with photographer communities, plans and arranges photo shoots, and runs global research projects that investigate the future of visual communications. In addition, Rebecca acts as a visual brand consultant for global corporations.

Laurie Pressman leads the business and creative strategy for the PANTONE Color Institute. She has over 20 years of experience in product development and merchandising for fashion and home furnishings brands and retailers.

Sign me up

Related Articles

Sign up to our Newsletter


* indicates required

BookMachine Ltd. will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices.