Exciting new chapter in Paddington’s history announced at Bologna Book Fair
Vivendi, who took full ownership of the Paddington brand worldwide in 2016, and HarperCollins Children’s Book, home of Paddington Bear publishing for sixty years, presented…
Vivendi, who took full ownership of the Paddington brand worldwide in 2016, and HarperCollins Children’s Book, home of Paddington Bear publishing for sixty years, presented…
Publishers spend a lot of time talking about building their brands, but most of us know in our heart of hearts that – for most…
In content marketing, we want to create value. The magic happens when we start to publish pieces of content that do more than simply propagate…
If you work in book marketing, your focus is on running campaigns to sell more books. If you are a designer you know that no…
I recently collaborated with an MBA student writing her dissertation. It was a fascinating experience, and a great opportunity for me to commission some top-class…
A new initiative hit the book world this week: BookGig, ‘all the events from the authors you love’. What’s interesting about that? Well, it’s one…
This is a guest post from Ricardo Fayet. Ricardo is an avid reader and startup enthusiast who has been studying the publishing industry with interest…
Rosie Henry works as a Marketing Executive at Singing Dragon, an imprint of Jessica Kingsley Publishers. She has previously interned for the editorial department at…
Interested in finding out more about the Oxfordshire Publishing Group Summer Conference? We are – so in the run up to the event BookMachine is…
When Terry Pratchett died last week at the age of 66, he left behind a body of work that includes 40 novels set in his…
BookMachine wanted to find out more about Puffin and how the successful imprint has stood the test of time. This is a guest interview with…
This is a guest blog post from Danielle Barthell. Following her completion of the Denver Publishing Institute after graduation, Danielle began interning at Writers House.…
This is a guest post about book marketing from Justine Schofield, Development Director, at Pubslush In reality, if you’re still in the process of writing…
Eric Huang is Development Director at Made in Me, an award winning digital agency specialising in children’s entertainment and brand development. He’ll be our key…
This is a guest post from Kathy Meis, who is founder and president of Bublish, a social book discovery platform that is revolutionizing how writers…