Top 5 digital promo tools: Part 4 – Instagram
One of the biggest reasons that Facebook has become such a behemoth was the introduction of a simple feature. The ability to tag your friends…
Digital Marketing
Top 5 digital promo tools: Part 3 – Rewards
Behavioural economics is something that numerous online and mobile platforms have tried to corner in the recent past. Rewarding people for their behaviour and engaging…
Top 5 digital promo tools: Part 2 – Mobile
There’s has been a huge amount of hype around mobile apps since the New York Times declared a Gold Rush two years ago. Clients are…
Top 5 digital promo tools: Part 1 – Audio
In an era where you’re competing with umpteen websites, Facebook feeds, Twitter streams and mobile apps – promoting new books and publications can be somewhat…
5 of the best book trailers
This is BookMachine’s first ‘Best of’ post – as such, I wholeheartedly hope you find it to be outrageously wrong. Has there ever been one…
