The reinvention of storytelling
Thousands of years ago, we told stories to each other. The best stories were those that could be repeated over and over again, changing little,…
Social media
My top 5 tips on designing social media graphics
It’s a fact that posts which are illustrated have a much higher success and click-through rate than those that aren’t. If you want to create smart…
How to start using hashtags effectively right now
In our recent #BookMarketingChat, our guest, the very patient Ben Sailer from CoSchedule (a site I LOVE — their blog is the bomb), reviewed the proper use of hashtags across all…
On marketing celebrity authors: Jodie Mullish interview
Jodie Mullish is Communications Director at Pan Macmillan imprint Bluebird, publisher of Joe Wicks, Russell Brand and Jasmine Hemsley. She was previously Head of Fiction…
5 reasons to use social and mobile for scouting new talent
Sweek, a social platform for free reading and writing, and Ravensburger, a well-known German publisher, have successfully completed #SchreibMitRavensburger, a Young Adult writing contest. At…
How to use Pinterest for branding and marketing [FOR AUTHORS]
Pinterest is an easy option for authors looking to extend their platform, build their brand, and connect with readers. Here are a few tips to…
How to use Snapchat for book marketing and author branding
How do you get started on Snapchat? Snapchat offers a fantastic support menu, which details all of the features and how-to’s, but I’ll help you…
Using social media to find new clients
How to start? You have a Twitter account, are active on Facebook, have a LinkedIn presence and a website, but you need these to work…
3 ways to be excellent on social media
Whether you’re a publisher, indie author or editor, it’s likely that using social media will be part of your engagement strategy. Perhaps you want to…
Which social media channel sells the most books?
“Which one social media channel will net me the most book sales?” an author asked me recently during my new weekly #BookMarketingChat.
Tips for how and when to use paid social media advertising
William Horsnell joined Jessica Kingsley Publishers in April 2016 and is the marketing executive responsible for their Education, Special Education, Early Years and Adoption and…
How to secure publicity for potentially divisive books
January this year saw the launch of our new series of books on gender diversity. From first-person memoirs to children’s storybooks, many of these books…
How publishing professionals can stretch their marketing budget
I was lucky enough to get a ticket for the Summit on Content Marketing via my content marketing coaches Andrew and Pete. Twelve days ……
The Nibbies Marketing Strategy of the Year Award: Interview with Jodie Mullish
Jodie Mullish is Communications Director for Bluebird, part of Pan Macmillan. Previously, she was Head of Fiction Marketing at Pan Macmillan, and has held Publicity…
