5 Expert Tips for Managing Your Exhibition Stand at BETT 2026
Every year, the BookMachine Agency team attends countless trade shows, wearing multiple hats. Sometimes we help clients plan and host, other times we’re there for meetings,…
Stay up to date on the latest book marketing and publicity techniques. This Topic covers strategies for reaching readers and working with publicists.
Every year, the BookMachine Agency team attends countless trade shows, wearing multiple hats. Sometimes we help clients plan and host, other times we’re there for meetings,…
In a world increasingly filled with AI-generated content, teacher influencers offer an authentic and valuable voice. Teachers trust teachers, and their ability to showcase your…
The world of digital marketing is constantly evolving, and for those of us in the education and learning sector, staying ahead of the curve is…
While social media has been a constant element of book marketing for at least the past fifteen years, the social media landscape itself has never…
With the social media landscape constantly evolving, it’s vital to have a dynamic and responsive social media plan in order to give our books the…
This post was originally published on the Publishers Association website. It’s 2024, and the publishing landscape is evolving. Title schedules are getting busier; big books…
Understanding how to target the right audience for your Meta ad campaigns can be stressful and time-consuming. If you are relatively new to running ads…
Everyone who produces content or provides services for teachers, learners, tutors, parents and others involved in education wants to make a difference by providing the…
BookTok – and Bookstagram – sells. From turning debut novels into overnight bestsellers, to deciding what genre is the trend of the moment (looking at…
If you work in education marketing (which we’re assuming you do if you’re reading this post!), then you know that teachers and school leaders are…
Until recently, Artificial Intelligence (AI) was only referenced in science fiction novels. In what feels like a very short amount of time, AI has now…
This is a sponsored post paid for by Edelweiss In this blog post, Amanda Murphy, Director of Marketing for Edelweiss, interviews Ruth Bradstreet, Director of…
When all the marketing plans have been implemented, assets created, and campaigns run the questions every top marketer likes to ask are: What was the…
We are officially in the age of influence! It’s cited that 61% of consumers trust influencer recommendations, while only 38% trust branded social media content.…