Navigating Social Media: how to balance paid and organic strategies
With the social media landscape constantly evolving, it’s vital to have a dynamic and responsive social media plan in order to give our books the…
Book Marketing and Publicity
Stay up to date on the latest book marketing and publicity techniques. This Topic covers strategies for reaching readers and working with publicists.
Ten Book Marketing Questions Publishers Should Be Asking in 2024
This post was originally published on the Publishers Association website. It’s 2024, and the publishing landscape is evolving. Title schedules are getting busier; big books…
Pressing Play on Ads Success: Using Dynamic Retargeting on Meta to Optimise Your Publishing and Education Campaigns
Understanding how to target the right audience for your Meta ad campaigns can be stressful and time-consuming. If you are relatively new to running ads…
Top considerations for branching into the US education market: Education Insights Autumn report preview
Everyone who produces content or provides services for teachers, learners, tutors, parents and others involved in education wants to make a difference by providing the…
How Publishers Can Strengthen Their Partnership with Book Content Creators
BookTok – and Bookstagram – sells. From turning debut novels into overnight bestsellers, to deciding what genre is the trend of the moment (looking at…
Marketing to Schools: How to Write a Case Study (plus Free Templates)
If you work in education marketing (which we’re assuming you do if you’re reading this post!), then you know that teachers and school leaders are…
AI-Driven Marketing Tools Publishers Can Tap into Right Now
Until recently, Artificial Intelligence (AI) was only referenced in science fiction novels. In what feels like a very short amount of time, AI has now…
How UK Publishers Can Build a Book Ecosystem using Edelweiss
This is a sponsored post paid for by Edelweiss In this blog post, Amanda Murphy, Director of Marketing for Edelweiss, interviews Ruth Bradstreet, Director of…
4 commonly misunderstood digital marketing metrics
When all the marketing plans have been implemented, assets created, and campaigns run the questions every top marketer likes to ask are: What was the…
‘New Year, New Me’: The Consumers Driving the Self-help Book Boom
One of the strongest performing areas of the UK book market in recent years has been personal development. The sector has expanded at a rapid rate, wi…
Bookish Influencer Marketing: A Strategy for Publishers
We are officially in the age of influence! It’s cited that 61% of consumers trust influencer recommendations, while only 38% trust branded social media content.…
Getting a book noticed in 2023: Tips from a digital marketer
If a book is published and no one is around to read it, does it actually exist? Okay, perhaps that’s in poor taste. But you…
BookTok: Insider Secrets from a TikTok Marketing Agency
‘The reason TikTok is a great place for book promotion is due to a simple formula: algorithm + community + trends. The algorithm brings your…
Creating a new book fair: BolognaBookPlus – trading for general trade publishers in springtime Bologna
What is BolognaBookPlus, I hear you ask… and it’s a simple one to answer… BolognaBookPlus is the brand extension for general publishing to the acclaimed…
Twitter Fallout: what should businesses do?
Since his takeover at the end of October, Elon Musk has lit a fire under Twitter. The main question everyone has is: will it burn…
