Hatching a brand-new bookshop: interview with Pigeon Books
Melissa J. Davies describes the origin story of Pigeon Books, currently Southsea’s tiniest bookshop. It’s a pop-up shop at the moment, and hopes to have…
Marketing and Publicity
Facebook Advertising: the small publisher’s secret weapon
Did you know the amount of time we spend on social media platforms each day has increased by a whopping 58% in the last 6…
Event report: BookMachine Unplugged 2019 – Talking Marcomms
Creativity is key to a great marketing campaign, and when funds are limited it’s vital to come up with innovative ways to maximise your money.…
Literacy matters: why we’re crowdfunding to bring more books to more people
Did you ever read a book that inspired a lifelong love of reading, propelled you into a new career or opened your eyes to a…
Hachette UK Loves Audio: A glimpse of #LoveAudio week at Hachette UK
Hachette UK were busy celebrating #LoveAudio Week last week, with colleagues and authors across the business joining in the industry-wide initiative. Jen, Laura and Ellie…
Why is metadata enrichment so important?
Harry Graham is a Marketing Executive at Supadü, who are experts in web build, eCommerce, site search and data management for publishers. Managing our metadata…
Event report: BookMachine Meets Jessica Kingsley Publishers
BookMachine members have enjoyed a series of ‘BookMachine Unplugged’ events in 2018 and 2019, in which panels of experts give their views on key publishing…
DEPUTY HEAD CHILDREN’S MARKETING [JOB POSTING]
This is an exciting opportunity for a senior children’s marketer to develop their leadership qualities and shape strategies to directly drive sales growth.
A day in the life: Marketing in Academic Publishing
I am Sophie Eminson, a marketing assistant at Springer Nature, and a book blogger at www.romanticsrebelsandreviews.wordpress.com, where I also share insights into the publishing industry…