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    • About
    • Explore
      • BookMachine App
      • BookMachine Blog
        • Audio
        • Business
        • Design
        • Editorial
        • Marketing and Publicity
        • Production & Operations
        • Tech
      • Jobs in Book Publishing
      • BookMachine Editorial Board
    • Membership
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      • CAMPUS Video Courses
      • Try a free CAMPUS Course
    • Creative Agency
      • What we do
      • Children’s Publishing
      • Consumer Fiction
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      • Education
      • Success Stories
      • Whitepapers
        • Book Publishing: Leading the Way
        • The Virtual Sprint Guide
        • Self-Managed Organisations: Giving power to our people

    Marketing and Publicity

    PUBLICITY FOR AUTHORS  |  METADATA  |  TRADITIONAL MARKETING  |  COMMUNITY BUILDING  |  DIGITAL MARKETING  |  EVENTS  |  BRANDING  |  SOCIAL MEDIA

    Talking Marcomms (BookMachine Unplugged 2021)

    Let’s get personal: AI and the future of book marketing Artificial Intelligence has the potential to deliver higher conversion rates for marketers t…
    BookMachine Staff September 29, 2021

    Three Amazon SEO tips to boost your book sales

    With 44% of product searches starting on Amazon, Amazon SEO should be high priority on any book marketer’s to-do list. When it comes to promoting…

    BookMachine Creative Agency September 28, 2021

    Design-led marketing in the pursuit of ‘feel’

    Samar Habib is the founder and Director of Ascetic Studios Ltd. and Senior Multimedia Designer at Simon & Schuster UK. He has been working on…

    Samar Habib September 27, 2021

    Wednesday Wisdom: How marketing happens at Springer Nature

    Tune into the replay of our Wednesday Wisdom Q&A session with Mithu Lucraft, Director of Content Marketing Strategy at Springer Nature. Find out…
    BookMachine Staff September 21, 2021

    Crisis, what crisis? How to cope with a PR storm in publishing

    Claire Maxwell is a freelance book publicist and writer. She has worked for publishers like Canongate Books, Icon Books, Quarto, Hodder & Stoughton and Indigo…

    Claire Maxwell September 13, 2021
    3 Comments

    BookMachine is moving to London’s new creative hub

    We have big news! Along with other publishing businesses Novellic and LoveReading, we are soon to be moving into London’s brand new Design District – the site…

    Aimee Dewar September 9, 2021
    1 Comment

    Not just for kids: What publishers need to know about books, aesthetics and TikTok

    Publishing professionals, especially those involved in the marketing and distribution of new titles, are aware of the importance of social media. However, the social media…

    Joseph Clark September 6, 2021

    Peter McCarthy joins the BookMachine Editorial Board for 2022

    We’re pleased to announce that, from 2022, Peter McCarthy, Director of Consumer Insights at Ingram Content Group, will be joining the BookMachine Editorial Board to…

    BookMachine Staff August 27, 2021
    1 Comment

    Five SEO Top Tips to improve your online presence

    Whether you’re trying to improve your online discoverability through search engines or you want to improve your organic social campaign reach, there are a number…

    Abby Coften August 26, 2021
    1 Comment

    My experience as a BookMachine Kickstarter

    I joined BookMachine at the beginning of July as the Marketing and Design Assistant with the aim to gain experience working within the publishing community,…

    Joseph Clark August 25, 2021
    1 Comment
    Summer of CAMPUS

    Join the Summer of CAMPUS!

    With lots of people in publishing winding down for the summer months here in the Northern Hemisphere – some taking annual leave or logging off…

    Aimee Dewar July 22, 2021
    Social Media Marketing Strategies

    Six strategies to succeed in your educator social media marketing

    Social media marketing is an essential marketing tool for edtech companies and education publishers.  On Twitter, out of the half billion tweets that are posted…

    Abby Coften July 6, 2021

    Four Top Instagram Tips for Children’s Book Marketers

    The Facebook and Instagram algorithms are ever-changing, presenting a real challenge for anyone working in marketing and charged with managing social media. For publishers it…

    Elke Desanghere July 6, 2021

    Four secrets to Instagram success for your next Fiction campaign

    Marketing books has never been more competitive nor most cost-efficient. With a plethora of social media platforms at your disposal, publishers have an opportunity to…

    Rachel Quin July 6, 2021

    Five ways to create authentic thought leadership content for your next Non-Fiction campaign

    According to a recent survey, reading is on the rise*. With so many societal changes over the last 12 months, people are looking for books…

    Rachel Quin July 6, 2021
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    Marketing & Publicity

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    • Talking Editorial (BookMachine Unplugged Online 2022)

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    Talking Marcomms (BookMachine Unplugged 2021)
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