Talking Marcomms (BookMachine Unplugged 2021)
Let’s get personal: AI and the future of book marketing Artificial Intelligence has the potential to deliver higher conversion rates for marketers t…
Marketing and Publicity
Three Amazon SEO tips to boost your book sales
With 44% of product searches starting on Amazon, Amazon SEO should be high priority on any book marketer’s to-do list. When it comes to promoting…
Design-led marketing in the pursuit of ‘feel’
Samar Habib is the founder and Director of Ascetic Studios Ltd. and Senior Multimedia Designer at Simon & Schuster UK. He has been working on…
Wednesday Wisdom: How marketing happens at Springer Nature
Tune into the replay of our Wednesday Wisdom Q&A session with Mithu Lucraft, Director of Content Marketing Strategy at Springer Nature. Find out…
Crisis, what crisis? How to cope with a PR storm in publishing
Claire Maxwell is a freelance book publicist and writer. She has worked for publishers like Canongate Books, Icon Books, Quarto, Hodder & Stoughton and Indigo…
BookMachine is moving to London’s new creative hub
We have big news! Along with other publishing businesses Novellic and LoveReading, we are soon to be moving into London’s brand new Design District – the site…
Not just for kids: What publishers need to know about books, aesthetics and TikTok
Publishing professionals, especially those involved in the marketing and distribution of new titles, are aware of the importance of social media. However, the social media…
Peter McCarthy joins the BookMachine Editorial Board for 2022
We’re pleased to announce that, from 2022, Peter McCarthy, Director of Consumer Insights at Ingram Content Group, will be joining the BookMachine Editorial Board to…
Five SEO Top Tips to improve your online presence
Whether you’re trying to improve your online discoverability through search engines or you want to improve your organic social campaign reach, there are a number…
My experience as a BookMachine Kickstarter
I joined BookMachine at the beginning of July as the Marketing and Design Assistant with the aim to gain experience working within the publishing community,…
Join the Summer of CAMPUS!
With lots of people in publishing winding down for the summer months here in the Northern Hemisphere – some taking annual leave or logging off…
Six strategies to succeed in your educator social media marketing
Social media marketing is an essential marketing tool for edtech companies and education publishers. On Twitter, out of the half billion tweets that are posted…
Four Top Instagram Tips for Children’s Book Marketers
The Facebook and Instagram algorithms are ever-changing, presenting a real challenge for anyone working in marketing and charged with managing social media. For publishers it…
Four secrets to Instagram success for your next Fiction campaign
Marketing books has never been more competitive nor most cost-efficient. With a plethora of social media platforms at your disposal, publishers have an opportunity to…
Five ways to create authentic thought leadership content for your next Non-Fiction campaign
According to a recent survey, reading is on the rise*. With so many societal changes over the last 12 months, people are looking for books…