Six strategies to succeed in your educator social media marketing
Social media marketing is an essential marketing tool for edtech companies and education publishers. On Twitter, out of the half billion tweets that are posted…
Marketing and Publicity
Four Top Instagram Tips for Children’s Book Marketers
The Facebook and Instagram algorithms are ever-changing, presenting a real challenge for anyone working in marketing and charged with managing social media. For publishers it…
Four secrets to Instagram success for your next Fiction campaign
Marketing books has never been more competitive nor most cost-efficient. With a plethora of social media platforms at your disposal, publishers have an opportunity to…
Five ways to create authentic thought leadership content for your next Non-Fiction campaign
According to a recent survey, reading is on the rise*. With so many societal changes over the last 12 months, people are looking for books…
Why publishers should be more data-driven
For Sales and Marketing teams in publishing, extracting information from your data is instrumental to understand how to serve your customers better. Creating a strategic…
Reader analytics for data-smart publishing
Success in publishing can seem like a lottery. In reality, publishing success is driven by specific elements that can be optimised, if properly measured and…
Using technology to grow the size of the book market
When you reach the end of a good book, you want to read another. This is a sentiment we hear readers express time and again.…
Abby Coften joins the BookMachine Agency Team
We’re so thrilled to announce the newest member of the BookMachine Team, Abby Coften, who will be stepping into the role of Head of Marketing…
Work smarter, not harder: how automation can help you reach influencers more efficiently
Can you remember when social media wasn’t a thing? Book marketing looked a whole lot different in those days. But since the rise of platforms…
Campaigns Executive [JOB POSTING]
Salary: £26k to £30k DOE Are you looking for your next step in publishing? Have you gained a strong experience and knowledge in marketing and/or PR…
A year of publishing dangerously: how a small independent publisher adapted to COVID19
In 2018 an agent and a publisher announced in the industry trade magazine, The Bookseller, that they were asking their ‘mid list female authors’, those…
Accessible publishing in action
When inclusion is a consideration from the start, accessibility can become an organic part of a workflow. It can mean increased efficiency and a superior…
Best of both worlds: Creating a combination career as a publicist and writer
The first steps in a career as a publicist I like control – in all areas of my life – but especially when it comes…
How to promote a children’s book: a primer
Promoting children’s books can be challenging. Whilst they are one of the best-selling genres of books, there are so many out there that it can…
Diversity in Action: Interview with Leonie Annor-Owiredu
Following our interview with Jaheed Hussain, which sprang from a recent article in DesignWeek, entitled ‘Can the design industry’s diversity problem be fixed?’, we approached Leonie…