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    Marketing and Publicity

    PUBLICITY FOR AUTHORS  |  METADATA  |  TRADITIONAL MARKETING  |  COMMUNITY BUILDING  |  DIGITAL MARKETING  |  EVENTS  |  BRANDING  |  SOCIAL MEDIA

    Wednesday Wisdom: Live interview with Kat McKenna (Freelance Marketing)

    Get comfy and catch up with our chat with Kat McKenna, Freelance Marketing & Brand Consultant at Kat McKenna Marketing. During our 30-minute conve…
    BookMachine Staff August 11, 2020
    Header image showing the MyVLF virtual festival environment

    Online book festivals come of age

    If we could have a pound for every time someone has commented on how prophetic we were in launching our virtual book festival venue back…

    Gwyn GB July 20, 2020
    Photo showing a Macbook with a Zoom meeting taking place, and a coffee cup on a desk. Photo by Chris Montgomery on Unsplash

    How to make workshops work in an online environment

    Workshops changed as work shifted online due to COVID19. Instead of people sitting together in a room, virtual workshops have dispersed participants, each sitting alone…

    Penny Pullan July 13, 2020
    1 Comment
    Campaigns Assistant

    Campaigns Assistant [JOB POSTING]

    The Quarto Group January 29, 2020
    Campaigns Assistant

    Campaigns Manager [JOB POSTING]

    The Quarto Group January 29, 2020
    Campaigns Assistant

    Campaigns Executive [JOB POSTING]

    The Quarto Group January 29, 2020
    Virtual Yoga Summit - video recording in progress

    Online marketing case study: Singing Dragon’s Virtual Yoga Summit

    Vera Sugar is a marketing executive at Singing Dragon (an imprint of Jessica Kingsley Publishers), publishers of authoritative books on complementary health, yoga and yoga…

    Vera Sugar November 18, 2019
    Book, mug and reading glasses on a bed

    What’s the point of a blog tour?

    Claire Maxwell is a freelance publicist, former journalist and a member of the BookMachine Marketing agency. She’s worked in the communications department of various publishing companies…

    Claire Maxwell November 11, 2019
    Katie Cotton

    The making of Greta and the Giants: going green in the children’s book industry

    When the incredible text of Greta and the Giants landed on our desks, we knew that it wasn’t just an opportunity to publish a great…

    Katie Cotton October 29, 2019
    1 Comment
    Karen Sullivan

    Season of pumpkins, ghosts and… books? How Orentober made autumn bookish again

    Karen Sullivan is the founder of the independent publisher Orenda Books (and Orentober!). Karen moved to the UK from Canada at the age of 21 and worked…

    Karen Sullivan October 28, 2019
    Kaz Harrison

    If they search, they shall find… Amazon SEO hacks

    Amazon has eclipsed Google and is now the # 1 destination for product search. With few shoppers looking beyond the 1st page of Amazon’s search…

    Kaz Harrison October 23, 2019
    Ian Synge

    The First Step Towards a Metadata Strategy

    For a popular topic in the industry today, metadata is easily misunderstood. I believe that is because everyone has their own subtly different definition of…

    Ian Synge October 14, 2019
    Melissa J. Davies

    Hatching a brand-new bookshop: interview with Pigeon Books

    Melissa J. Davies describes the origin story of Pigeon Books, currently Southsea’s tiniest bookshop. It’s a pop-up shop at the moment, and hopes to have…

    Melissa J. Davies July 26, 2019
    Amazon Advertising

    Facebook Advertising: the small publisher’s secret weapon

    Did you know the amount of time we spend on social media platforms each day has increased by a whopping 58% in the last 6…

    Kaz Harrison July 15, 2019
    Claire Ormsby-Potter

    Event report: BookMachine Unplugged 2019 – Talking Marcomms

    Creativity is key to a great marketing campaign, and when funds are limited it’s vital to come up with innovative ways to maximise your money.…

    Claire Ormsby-Potter July 8, 2019
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    Wednesday Wisdom: Live interview with Kat McKenna (Freelance Marketing)

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