Understanding how to target the right audience for your Meta ad campaigns can be stressful and time-consuming. If you are relatively new to running ads…
BookTok – and Bookstagram – sells. From turning debut novels into overnight bestsellers, to deciding what genre is the trend of the moment (looking at…
If you work in education marketing (which we’re assuming you do if you’re reading this post!), then you know that teachers and school leaders are…
We are officially in the age of influence! It’s cited that 61% of consumers trust influencer recommendations, while only 38% trust branded social media content.…
If a book is published and no one is around to read it, does it actually exist? Okay, perhaps that’s in poor taste. But you…
‘The reason TikTok is a great place for book promotion is due to a simple formula: algorithm + community + trends. The algorithm brings your…
Since his takeover at the end of October, Elon Musk has lit a fire under Twitter. The main question everyone has is: will it burn…
There are a lot of new members in the BookMachine team – can you talk us through some of the changes, and how BookMachine is…
Audiobooks are a rapidly growing market. In fact, the APA (Audiobook Publishers Association) released data earlier this year saying revenue grew 25% to $1.6B, marking…
At the 2022 British Book Awards, Alexia Thomaidis and Zoe Coxon of Penguin General took the crown for Marketing Strategy of the Year, for their…
Book people believe in the potential of books to make the world a better place and, at Edelweiss, we are definitely book people. We are…
The impact of TikTok has been a major development in the book industry over the past couple of years and a frequent feature in recent…
There are two million books that are published in the world every year – ever wonder how book buyers choose what goes on the shelf?…
Zebralution is a leading digital distributor of audio content, fiercely independent and ardently supportive of independent labels and publishers. We earned our stripes in the…
The publishing industry has a long history of adaptating to changing technologies, but I think it’s fair to say that we’re not always the quickest…
