My top 5 tips on designing social media graphics
It’s a fact that posts which are illustrated have a much higher success and click-through rate than those that aren’t. If you want to create smart…
Book Marketing and Publicity
Stay up to date on the latest book marketing and publicity techniques. This Topic covers strategies for reaching readers and working with publicists.
Building Inclusivity in Publishing Conference [event report]
On Monday 13 November, over 120 people came together for the second Building Inclusivity in Publishing conference, organised by The Publishers Association and the London…
How publishers can utilise artificial intelligence (AI)
Putting aside the constant scare of whether robots will soon take our jobs – coming even from creatives – AI is already here and more and…
How to start using hashtags effectively right now
In our recent #BookMarketingChat, our guest, the very patient Ben Sailer from CoSchedule (a site I LOVE — their blog is the bomb), reviewed the proper use of hashtags across all…
Creating content that drives results
How we measure a ‘result’ can be perplexing. With use of tools such as Google Analytics, there are seemingly endless ways to evaluate the performance…
On marketing celebrity authors: Jodie Mullish interview
Jodie Mullish is Communications Director at Pan Macmillan imprint Bluebird, publisher of Joe Wicks, Russell Brand and Jasmine Hemsley. She was previously Head of Fiction…
5 reasons to use social and mobile for scouting new talent
Sweek, a social platform for free reading and writing, and Ravensburger, a well-known German publisher, have successfully completed #SchreibMitRavensburger, a Young Adult writing contest. At…
How to use Pinterest for branding and marketing [FOR AUTHORS]
Pinterest is an easy option for authors looking to extend their platform, build their brand, and connect with readers. Here are a few tips to…
How to use Snapchat for book marketing and author branding
How do you get started on Snapchat? Snapchat offers a fantastic support menu, which details all of the features and how-to’s, but I’ll help you…
6 tips for organising events
Clare Povey is Events and Communications Executive at Writers & Artists – the online extension of the Yearbook published annually by Bloomsbury.
Tips for making your book a genuine success
Last month Claire Morrison, Senior Marketing Manager at DK, felt passionate enough about our feature Amazon: How to Get Your Book To Appear Alongside the…
Stop trying to go viral
Norah Myers is a freelance publishing consultant for BookMachine. She is currently writing a business book for a marketing company, practising Pilates, and eating too…
Using social media to find new clients
How to start? You have a Twitter account, are active on Facebook, have a LinkedIn presence and a website, but you need these to work…
How to best optimize your blog posts for SEO
What is Blog Optimization? According to Hubspot: When you optimize your web pages — including your blog posts — you’re making your website more visible…
5 ways to perfect your pre-launch publicity campaign
Digital reading platform The Pigeonhole have launched a competition with Pan Macmillan, giving 500 winners early access to a serialized exclusive of Ken Follett’s latest…
