Stay up to date on the latest book marketing and publicity techniques. This Topic covers strategies for reaching readers and working with publicists.
Jan Kasprzycki-Rosikon (Managing Director, MillionYou), John Mitchinson (Co-founder, Unbound) and Enrique Parrilla (Chief Executive, Pentian) spoke on crowdfunding and crowdsourcing at this year’s The London…
Matthew Walsh (Retail Membership Manager, IMRG), Kieron Smith (Digital Director, Blackwells) and Matt Haslum (Consumer Marketing Director, Faber and Faber) formed the panel discussing omnichannel…
Sanne Vliegenthart has been making videos on her YouTube channel, booksandquills, for the last 8 years, documenting everything from studying English in the Netherlands, to moving…
Evie Prysor-Jones is Content Lead at Optimus Education. She’s a big fan of data driven digital marketing and alliteration. On Tuesday Evie will be speaking…
With the advent of YouTube, media companies now have a unique opportunity to bypass broadcast and connect directly with consumers. Christopher Skala, Co-Founder & CEO,…
Kathrin Grün is the PR Manager for the Anglo team at the Frankfurt Book Fair and is in charge of all media relations with the…
The latest Book Marketing Survey carried out by KindleBookReview provides a number of interesting insights into the best ways self-published authors should be promoting their…
Guest Speakers from different areas of the publishing industry came together to discuss how to make a success of publishing for kids in an online world.…
There is no area of book publicity that has changed more over the last few years than the ‘book review’. Traditional reviews – the ones…
This is a guest post by Tom Morris, Chief Technology Officer at publishing and content specialist Ixxus. Here Tom outlines the challenges publishers face with…
Getting a new blog or social media platform noticed can be difficult. It is important that you are effective and systematic when you engage with…
Change is certainly the only thing that is constant among all social media networks. You can’t afford to grow comfortable with the way things are…
Although Snapchat has been around since 2011, it has recently become one of the top ways young people communicate. However, Snapchat is not exclusively used…
Charlotte Hoare is Digital Marketing Manager at Hachette Children’s Group and speark at ‘Publishing for Kids: how to reach book buyers online’ on 9th March in…
Sven Huber is founder & CEO of Boolino, Spain’s leading online platform for children’s and YA books. Over the last 15 years he has been working…
