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    Book Marketing and Publicity

    Stay up to date on the latest book marketing and publicity techniques. This Topic covers strategies for reaching readers and working with publicists.

    6 questions for Katie Nicholls – Scout at Badcock & Rozycki Literary Agents [INTERVIEW]

    If you were to job swap for a week; could you do what your colleagues do – and do it well? Could you manage a…

    cj-montague
    CJ Montague August 22, 2012

    5 questions for Sarah Benton of Hot Key Books [INTERVIEW]

    In the last 12 months Bonnier’s newest enterprise, Hot Key Books, has gone from boardroom idea to fully fledged business, currently supporting 17 people and…

    cj-montague
    CJ Montague August 8, 2012

    Price Set by Dice Roll and Other Book Promo Tools

    Last week there was a bit of a furore in the publishing world after a Guardian journalist Ewan Morrison slated social media promotion by self published…

    felice-howden
    Felice Howden August 6, 2012

    It’s a Brand New World

    This is a guest post from Kathy Meis, who is founder and president of Bublish, a social book discovery platform that is revolutionizing how writers…

    bookmachine-staff
    Kathy Meis August 1, 2012

    6 Questions for Jon Reed [INTERVIEW]

    Jon Reed is an author and social media consultant who previously worked in publishing for 10 years. He runs the blog Publishing Talk, and offers social…

    laurasummers
    Laura July 27, 2012
    1 Comment

    The Inimitable Success of the Self-Published

    There are quite a few authors around the world who have sold a lot of books on their own when they didn’t with publishers, and…

    felice-howden
    Felice Howden July 9, 2012

    Social Media Marketing for Publishers Workshop [REPORT]

    This is a guest post from Annette Rusling, who is Editorial Assistant for Caterpillar books. Excitedly navigating her way through the world of children’s book…

    bookmachine-staff
    Annette Rusling July 4, 2012
    1 Comment

    Social Media Sins: Just Don’t.

    Can’t say there’s been much news this week – no big mergers to report, and no-one has invented the Next Big Thing to save/destroy publishing,…

    felice-howden
    Felice Howden June 25, 2012

    It’s good to talk: How networking saved my book bacon

    Jamie-Lee Nardone is Publicity Manager for Duckworth Publishers and is on Twitter: @JamieBookPR. She never turns down a glass of red or Ben’s cookie. Duckworth…

    bookmachine-staff
    Jamie-Lee Nardone May 23, 2012

    The literary critic: an endangered species?

    This a guest post from Simon Appleby, who runs Bookswarm, a digital agency specialising in work for authors, agents and publishers – services including e-book…

    bookmachine-staff
    Simon Appleby May 22, 2012
    7 Comments

    Do Publishers Expect Authors To Market Themselves?

    Last week I over-read someone on Twitter saying that ‘Trad pub expect authors to do most marketing these days’. I jumped in with my contrarian…

    felice-howden
    Felice Howden May 7, 2012
    4 Comments

    Should publishers care about Pinterest (even if it’s annoying)?

    I saw that donut meme about social media for the first time last week and had a good laugh at the reductive accuracy of the whole thing…

    felice-howden
    Felice Howden February 20, 2012
    1 Comment

    The Importance of being Search Engine Optimised

    …and also having content.   If you’re working in publishing or working on a novel and you don’t know what SEO means then you probably…

    felice-howden
    Felice Howden January 16, 2012
    2 Comments

    3 ways Publishing Companies can increase website traffic in 2012

    Publishing Companies are making transitional changes, and discoverability of Website content is key to growth. Laura Austin reports on 3 ways Publishing Companies can increase…

    laurasummers
    Laura December 12, 2011

    7 questions for Salon [Interview]

      In 2008, Salon launched with the unlikely strap line ‘a lot more fun than it sounds’. Helen Bagnall, Juliet Russell and Diccon Towns are…

    laurasummers
    Laura November 8, 2011
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