3 ways Publishing Companies can increase website traffic in 2012
Publishing Companies are making transitional changes, and discoverability of Website content is key to growth. Laura Austin reports on 3 ways Publishing Companies can increase…
Book Marketing and Publicity
Stay up to date on the latest book marketing and publicity techniques. This Topic covers strategies for reaching readers and working with publicists.
7 questions for Salon [Interview]
In 2008, Salon launched with the unlikely strap line ‘a lot more fun than it sounds’. Helen Bagnall, Juliet Russell and Diccon Towns are…
5 Online Tools for Promoting Real-life Events
How do we organize our bi-monthly BookMachine tweetups alongside full time jobs? Well, doing this has only become possible in the last few years, and…
5 things authors should know about bookshop events
Becky Hearne is a former bookshop Events Coordinator, and has run book launches, talks, school events and unusual book-related fun, such as literary speed dating.…
5 Tips for creating your own literary night
There’s something really inspiring about watching a group of people come together to create a whole new literary experience. This time we’ve stumbled upon Letters…
How I Learned to Stop Worrying and Love the Blog
Want to write a blog? Unsure how to get started? Joanna Farrow, has 5 key tips for bloggers… First, you have to start. It…
Top 5 digital promo tools: Part 5 – Groupon
Much of the talk around Groupon recently has centered on its impending IPO. Regardless of whether you think it’s a good or bad buy, or…
Top 5 digital promo tools: Part 4 – Instagram
One of the biggest reasons that Facebook has become such a behemoth was the introduction of a simple feature. The ability to tag your friends…
Top 5 digital promo tools: Part 3 – Rewards
Behavioural economics is something that numerous online and mobile platforms have tried to corner in the recent past. Rewarding people for their behaviour and engaging…
Top 5 digital promo tools: Part 2 – Mobile
There’s has been a huge amount of hype around mobile apps since the New York Times declared a Gold Rush two years ago. Clients are…
Top 5 digital promo tools: Part 1 – Audio
In an era where you’re competing with umpteen websites, Facebook feeds, Twitter streams and mobile apps – promoting new books and publications can be somewhat…
5 of the best book trailers
This is BookMachine’s first ‘Best of’ post – as such, I wholeheartedly hope you find it to be outrageously wrong. Has there ever been one…
33 cities and counting: how Literary Death Match crowdsourced its way around the world
Literary Death Match is a competitive literary night which began in New York and has spread to 33 cities worldwide, including London, Cardiff, Dublin and…
