Abby Coften joins the BookMachine Agency Team
We’re so thrilled to announce the newest member of the BookMachine Team, Abby Coften, who will be stepping into the role of Head of Marketing…
Book Marketing and Publicity
Stay up to date on the latest book marketing and publicity techniques. This Topic covers strategies for reaching readers and working with publicists.
Work smarter, not harder: how automation can help you reach influencers more efficiently
Can you remember when social media wasn’t a thing? Book marketing looked a whole lot different in those days. But since the rise of platforms…
A year of publishing dangerously: how a small independent publisher adapted to COVID19
In 2018 an agent and a publisher announced in the industry trade magazine, The Bookseller, that they were asking their ‘mid list female authors’, those…
Hope, home, escapism and reflection: publishing trends of the pandemic
Despite the surreal drudgery/pressure cooker/Zoom resilience involved in working from home for almost a year, the publishing world has motored on, with many of the…
Accessible publishing in action
When inclusion is a consideration from the start, accessibility can become an organic part of a workflow. It can mean increased efficiency and a superior…
Best of both worlds: Creating a combination career as a publicist and writer
The first steps in a career as a publicist I like control – in all areas of my life – but especially when it comes…
How to promote a children’s book: a primer
Promoting children’s books can be challenging. Whilst they are one of the best-selling genres of books, there are so many out there that it can…
Diversity in Action: Interview with Leonie Annor-Owiredu
Following our interview with Jaheed Hussain, which sprang from a recent article in DesignWeek, entitled ‘Can the design industry’s diversity problem be fixed?’, we approached Leonie…
Creating a community for creatives of colour: Interview with Jaheed Hussain, founder of Fuse
After reading a recent article in DesignWeek, entitled ‘Can the design industry’s diversity problem be fixed?’, we approached Jaheed Hussain, who contributed to that piece,…
Wednesday Wisdom: Live interview with Millie Seaward (Dialogue Books)
Catch up with our inspiring discussion with Millie Seaward, Senior Publicity Manager at Dialogue Books (Little, Brown).Tune into the session to learn …
Just launched: The new virtual way to work as a team designed exclusively for publishing
Laura Summers runs BookMachine, our fast-growing global community and agency specialising in book publishing. Our mission is to provide publishing professionals with the knowledge, ideas…
BookMachine Unplugged 2020: Talking Marcomms
Creativity and imagination are key to great marketing and publicity. But in a time of ever-diminishing budgets and a proliferation of channels and tec…
Lessons from Netflix: How data-driven Marketing can help develop blockbuster books
Looking back from this era of lockdown binge-watching and couchification, it is easy to forget that there existed a time when streaming behemoth Netflix didn’t…
Desperately Seeking Susan: How marketing’s pursuit of the ‘ideal consumer’ is bad for diversity and worse for business
The Ideal Consumer Profile (ICP) has been a persistent and useful marketing mechanism: winnowing down the potential buyer into habits, demographics and needs that the…
Reviving backlist books you thought were dead
In our second September blog post on the theme of Marketing and Communications, New York Times bestselling author Laurelin Paige shares her tips on how…
