We’re so thrilled to announce the newest member of the BookMachine Team, Abby Coften, who will be stepping into the role of Head of Marketing of the BookMachine Agency.
The Agency is a creative events, PR and marketing agency specialising the publishing industry. We run marketing Sprints, engaging virtual events and book launches, PR campaigns, Facebook ads and more for publishers worldwide.
Abby will be working with us as we develop how the agency communicates with clients and prospects. She will be working on bespoke training courses and audits for our clients, as well as the marketing of the agency itself.
Abby is a CIM-qualified digital marketer and trainer with over 17 years’ experience leading and implementing successful campaigns for trade and educational publishers with specialist expertise and professional qualifications in social media marketing, paid ads, SEO, email marketing and copywriting. She has worked with a number of leading organisations including Octopus, Macmillan, Pearson, Hodder and Kogan Page and has trained thousands of individuals on improving their digital marketing.