Not just a stunt: The ingredients for great non-fiction marketing campaigns with Akua Boateng, Senior Marketing Manager, Bloomsbury

Remember those memorable campaigns for non-fiction books that took to the streets to gain maximum impact? Akua Boateng, Senior Marketing Manager for non-fiction at Bloomsbury, does.

She has worked on a range of events, marketing stunts and other “out-of-home” promotions to make a splash, build awareness, entertain and capture the imagination and attention of audiences. We were thrilled to speak to her about her work crafting campaigns, her  thoughts on what makes them successful, and where they really have an impact. We also asked her about her work with Bloomsbury’s Bloom network and her role as a Creative Access steering group member.

Show notes

About Akua

Akua A Boateng is Senior Marketing Manager and co-chair of Bloom, the Black Asian Minority Ethnic network at Bloomsbury. She discovered a love for reading as a teenager after moving from London, UK to Tema, Ghana. Reading stories from Africa helped her connect to her heritage and culture. In 2016, she co-founded and co-hosted The Sankofa Book Club; a podcast and online book club with a focus on African history, culture, diaspora and literature. In 2023, Akua was named a Rising Star by The Bookseller and she is a Creative Access steering group member.

About The BookMachine Podcast

The BookMachine Podcast: Conversations in Publishing shines a light on the unsung heroes of the publishing industry, sharing the career journeys of inspiring people across all departments – from production and marketing, to design, AI, Bookfluencers and more.