Behind the scenes at BookMachine: interview with co-founder Gavin Summers
There are a lot of new members in the BookMachine team – can you talk us through some of the changes, and how BookMachine is…
Community building
Audiobook marketing can start during creation: here’s how!
Audiobooks are a rapidly growing market. In fact, the APA (Audiobook Publishers Association) released data earlier this year saying revenue grew 25% to $1.6B, marking…
Creating a marketing strategy with impact: the award-winning Open Water campaign
At the 2022 British Book Awards, Alexia Thomaidis and Zoe Coxon of Penguin General took the crown for Marketing Strategy of the Year, for their…
The bookselling power of TikTok
The impact of TikTok has been a major development in the book industry over the past couple of years and a frequent feature in recent…
The top publishing marketing trends from the pandemic that are here to stay
Veronica Ferrari is an editorial and publishing consultant, a social media analyst and a writer. She has a background in Communications, Journalism and Publishing and…
Not just for kids: What publishers need to know about books, aesthetics and TikTok
Publishing professionals, especially those involved in the marketing and distribution of new titles, are aware of the importance of social media. However, the social media…
A year of publishing dangerously: how a small independent publisher adapted to COVID19
In 2018 an agent and a publisher announced in the industry trade magazine, The Bookseller, that they were asking their ‘mid list female authors’, those…
Creating a community for creatives of colour: Interview with Jaheed Hussain, founder of Fuse
After reading a recent article in DesignWeek, entitled ‘Can the design industry’s diversity problem be fixed?’, we approached Jaheed Hussain, who contributed to that piece,…
How to make workshops work in an online environment
Workshops changed as work shifted online due to COVID19. Instead of people sitting together in a room, virtual workshops have dispersed participants, each sitting alone…
Online marketing case study: Singing Dragon’s Virtual Yoga Summit
Vera Sugar is a marketing executive at Singing Dragon (an imprint of Jessica Kingsley Publishers), publishers of authoritative books on complementary health, yoga and yoga…
What’s the point of a blog tour?
Claire Maxwell is a freelance publicist, former journalist and a member of the BookMachine Marketing agency. She’s worked in the communications department of various publishing companies…
Season of pumpkins, ghosts and… books? How Orentober made autumn bookish again
Karen Sullivan is the founder of the independent publisher Orenda Books (and Orentober!). Karen moved to the UK from Canada at the age of 21 and worked…
Hatching a brand-new bookshop: interview with Pigeon Books
Melissa J. Davies describes the origin story of Pigeon Books, currently Southsea’s tiniest bookshop. It’s a pop-up shop at the moment, and hopes to have…
Event report: BookMachine Unplugged 2019 – Talking Marcomms
Creativity is key to a great marketing campaign, and when funds are limited it’s vital to come up with innovative ways to maximise your money.…
Literacy matters: why we’re crowdfunding to bring more books to more people
Did you ever read a book that inspired a lifelong love of reading, propelled you into a new career or opened your eyes to a…
