Creating content that drives results
How we measure a ‘result’ can be perplexing. With use of tools such as Google Analytics, there are seemingly endless ways to evaluate the performance…
Digital Marketing
On marketing celebrity authors: Jodie Mullish interview
Jodie Mullish is Communications Director at Pan Macmillan imprint Bluebird, publisher of Joe Wicks, Russell Brand and Jasmine Hemsley. She was previously Head of Fiction…
Tips for making your book a genuine success
Last month Claire Morrison, Senior Marketing Manager at DK, felt passionate enough about our feature Amazon: How to Get Your Book To Appear Alongside the…
Stop trying to go viral
Norah Myers is a freelance publishing consultant for BookMachine. She is currently writing a business book for a marketing company, practising Pilates, and eating too…
How to best optimize your blog posts for SEO
What is Blog Optimization? According to Hubspot: When you optimize your web pages — including your blog posts — you’re making your website more visible…
5 ways to perfect your pre-launch publicity campaign
Digital reading platform The Pigeonhole have launched a competition with Pan Macmillan, giving 500 winners early access to a serialized exclusive of Ken Follett’s latest…
A long-term approach to working with book bloggers [Winning blog idea July]
Each month BookMachine offers a community member, with great ideas, the chance to write on the site. July’s joint winner (with Richard McCartney’s piece), was Dawn…
What Cory Doctorow taught me about DRM
Cory Doctorow is one of my nominations for Hero of the Internet. He’s an author, activist, journalist, and blogger – he’s co-editor of Boing Boing,…
5 reasons for the return of the novella
Jon Watt of indie publisher Type & Tell hails the return of the novella and the part authors have played in it.
Tips for how and when to use paid social media advertising
William Horsnell joined Jessica Kingsley Publishers in April 2016 and is the marketing executive responsible for their Education, Special Education, Early Years and Adoption and…
On being a Rising Star: Sarah Plows interview
Sarah Plows manages the marketing and publicity team at Jessica Kingsley Publishers, having previously held positions in the marketing departments of Palgrave Macmillan and Robert…
The Persona Principle – 8 steps to take UX beyond web development
BookMachine Works is a creative events and marketing agency, specialising in the publishing industry. We combine experience, energy and enthusiasm to create outstanding events and unrivalled marketing campaigns.…
The past, present and future of publicity: Interview with Georgina Moore
Georgina Moore is Communications Director at Headline and Tinder Press, and runs the Press Office. Her recent campaigns include Bryony Gordon’s Mad Girl and Sarah…
On the proper care and feeding of book bloggers: A list of dos and don’ts for publishers who want to work with book reviewers
One of the most important components of building buzz behind your newest, shiniest book is getting book reviewers on board. However, building up a reliable…
How publishing professionals can stretch their marketing budget
I was lucky enough to get a ticket for the Summit on Content Marketing via my content marketing coaches Andrew and Pete. Twelve days ……
