3 ways to be excellent on social media
Whether you’re a publisher, indie author or editor, it’s likely that using social media will be part of your engagement strategy. Perhaps you want to…
Book Marketing and Publicity
Stay up to date on the latest book marketing and publicity techniques. This Topic covers strategies for reaching readers and working with publicists.
A long-term approach to working with book bloggers [Winning blog idea July]
Each month BookMachine offers a community member, with great ideas, the chance to write on the site. July’s joint winner (with Richard McCartney’s piece), was Dawn…
Brand: A key tool in your marketing strategy
Whatever the format or platform you use, every time your business communicates, you have an opportunity to strengthen your brand. Each communication is also an…
Which social media channel sells the most books?
“Which one social media channel will net me the most book sales?” an author asked me recently during my new weekly #BookMarketingChat.
Talking Podcasts: 6 questions for The Riff Raff
Podcasts are becoming more and more popular, and it’s time we all started paying attention to them, as publishers and authors. In this first interview…
Alchemy: Why poetry publishers need to get it together
In May this year, three wrestling matches were held in a library. Two small poetry publishers, Sidekick Books and The Emma Press, nominated their champions…
What Cory Doctorow taught me about DRM
Cory Doctorow is one of my nominations for Hero of the Internet. He’s an author, activist, journalist, and blogger – he’s co-editor of Boing Boing,…
5 reasons for the return of the novella
Jon Watt of indie publisher Type & Tell hails the return of the novella and the part authors have played in it.
Tips for how and when to use paid social media advertising
William Horsnell joined Jessica Kingsley Publishers in April 2016 and is the marketing executive responsible for their Education, Special Education, Early Years and Adoption and…
How to secure publicity for potentially divisive books
January this year saw the launch of our new series of books on gender diversity. From first-person memoirs to children’s storybooks, many of these books…
On being a Rising Star: Sarah Plows interview
Sarah Plows manages the marketing and publicity team at Jessica Kingsley Publishers, having previously held positions in the marketing departments of Palgrave Macmillan and Robert…
8 essential steps to successful self-publishing
A former journalist and author, Jon Watt is now Country Manager of Type & Tell, an innovative new self-publishing services provider offering free book layout…
Interview with Sam Baker, co-founder of The Pool and Baileys Women’s Prize for Fiction 2017 judge
Sam Baker has spent 20 years in magazine journalism, editing some of the UK’s biggest magazines, including Just Seventeen, Cosmopolitan and Red. In 2015, she…
The Persona Principle – 8 steps to take UX beyond web development
BookMachine Works is a creative events and marketing agency, specialising in the publishing industry. We combine experience, energy and enthusiasm to create outstanding events and unrivalled marketing campaigns.…
