The truth about business books
I recently collaborated with an MBA student writing her dissertation. It was a fascinating experience, and a great opportunity for me to commission some top-class…
Book Marketing and Publicity
Stay up to date on the latest book marketing and publicity techniques. This Topic covers strategies for reaching readers and working with publicists.
NaNoWriMo for publishing folk
This is a guest post by Bree Weber. Bree is a book designer and publishing consultant who loves Oxford commas. You can reach out to…
Can social media make a difference for your authors?
This is a guest post by Alison Barrow. Alison is Director of Media Relations at Transworld. You can find her on Twitter @alisonbarrow. This blog…
The new hustle
This week in The Extraordinary Business Book Club I interviewed Patrick Vlaskovits, co-author of Hustle (with Jonas Koffler and Neil Patel) and The Lean Entrepreneur…
Fancy blogging for BookMachine?
We are always looking for industry professionals with something interesting to say. Around 11,000 people read BookMachine each month so if this is you, then…
Six gems about Marketing that may seem obvious, but are you really acting on them?
This is a guest post by Rachel Maund. Rachel is is Director of publishing consultancy Marketability (UK) Ltd and a tutor at the Publishing Training…
The Clear Path Forward for Self-Publishing
Only a couple of years ago, starting to write an article on self-publishing would mean wading through the pages and pages of pieces on self-publishing…
Marketing vs Design: Katie Roden interview
Katie Roden is a publishing, marketing and content strategist with 25 years’ industry experience. She is speaking at ‘Marketing vs Design, which matters more?’ on…
Observing the audience: how reader analytics are influencing the industry
Reader analytics are garnering huge attention at the moment and there are at least four major talks at this year’s Frankfurt Book Fair discussing how…
Key trends in the global book market at Frankfurt Book Fair
Every year, the Frankfurt Book Fair is one of the largest gatherings for the international publishing world and for the second year in a row,…
Marketing vs Design: Mark Ecob interview
Mark Ecob is Creative Director of cover design company Mecob Design Ltd, Associate Art Director at Unbound, and is speaking at our next event: ‘Marketing vs…
BookGig: The ‘publisher agnostic’ initiative launched by HarperCollins
A new initiative hit the book world this week: BookGig, ‘all the events from the authors you love’. What’s interesting about that? Well, it’s one…
Win a place on ‘Copywriting for publishers’ worth £435
If you work in publishing, you are already familiar with the power of words. Whether you have to write advance information sheets, catalogue entries, back-cover…
Marketing vs Design: Matt Haslum interview
Matt Haslum is Marketing Director at Faber & Faber and is speaking at our next event: ‘Marketing vs Design, which matters more?’. Before publishing, Matt spent…
10 tips for bookselling from the shop floor
Chicken and Frog Bookshop is the only independent children’s bookshop in Essex. The family owned and run store opened its doors in October 2012. We…
