Publishing for kids: Top online marketing tips
Claire Morrison is the Senior Marketing Manager for DK Books. She joined DK 18 months ago to head up the marketing for children’s, education, licensing…
Book Marketing and Publicity
Stay up to date on the latest book marketing and publicity techniques. This Topic covers strategies for reaching readers and working with publicists.
The power of visual design: How to make your blog stand out
You’ve got a blog. You’ve got Twitter. You post regularly. But how do you stand out? Almost everyone in publishing is sharing online content but,…
On publishing Joe Wicks’ Lean in 15: Carole Tonkinson interview
Carole Tonkinson is the founder of Bluebird and publisher of the record-breaking Number One bestseller Lean in 15 by Joe Wicks, The Body Coach. Here…
Writing on the outside: Maximising the function of cover text
While the author is best placed to write the cover content, it’s the designer’s job to maximise its effect. This collaboration works better when the…
Reading via Snapchat? Social media updates you need to know
Social media is always evolving, and that’s why I like it. If you don’t keep up with the latest updates, you’ll get mired in old…
How not to blog: 7 tips
Norah Myers works on the editorial side of marketing. She sources narrative non-fiction for an independent publisher and interviews lovely publishing folk for BookMachine. Here,…
How to write an author bio they’ll remember
This is a guest post by Rachelle Gardner, an agent with Books and Such Literary Agency. Rachelle is also an experienced book editor, publishing coach and speaker. Here…
Tips for a top book title
This is a guest post by Rachelle Gardner, an agent with Books and Such Literary Agency. Rachelle is also an experienced book editor, publishing coach and speaker. Here…
6 beginner Twitter tips for publishing companies
This is the first in a series of our Twitter tips for publishers, with info on how to use the tool for book campaigns, events,…
Publishers & Bloggers: A match made in heaven?
Like many areas of the media world, publishing is becoming ever more reliant on it’s online presence. No book launch goes by without a relevant…
Independent Book Blogging: 7 tips for writing a great review
It’s tricky finding your feet when you start out as a book blogger. First you need to decide on several factors, most importantly, the ‘Who?’…
Book publicity: trade vs. academic publishing
This is a guest post by Mollie Broad. Mollie is a PR Assistant at SAGE Publications, a leading independent publisher of journals, books and digital media.…
14 things we learnt about the future of academic book discovery
On Tuesday night London Book Fair held their Tech Tuesday event during Academic Book Week. With the overarching question: ‘Academic book discovery; will the role…
Doing it for the love of it: the life of the unpaid Book Blogger
This is a guest post by Book Blogger, Kate Ward. Kate’s a keen supporter of literacy projects and firmly believes that reading of any sort should be…
Love Losing Control: 1000 True Fans and Marketing 2.0
There is a theory stating that 1000 True Fans are all a person needs to make a living from their own products. Whether you’re selling…
