Creating a marketing strategy with impact: the award-winning Open Water campaign
At the 2022 British Book Awards, Alexia Thomaidis and Zoe Coxon of Penguin General took the crown for Marketing Strategy of the Year, for their…
Book Marketing and Publicity
Stay up to date on the latest book marketing and publicity techniques. This Topic covers strategies for reaching readers and working with publicists.
Meeting sustainability goals: how digital tools can make publishing greener
Book people believe in the potential of books to make the world a better place and, at Edelweiss, we are definitely book people. We are…
The bookselling power of TikTok
The impact of TikTok has been a major development in the book industry over the past couple of years and a frequent feature in recent…
Six brand-new publishing skills courses launch today!
It’s one of our favourite times of the year here at BookMachine – when our members can tap into a brand-new batch of video skills…
Taking the stress out of sales materials with Edelweiss Designer
There are two million books that are published in the world every year – ever wonder how book buyers choose what goes on the shelf?…
5 things we learned in March on Wednesday Wisdom
We’ve had some amazing Wednesday Wisdom sessions in March, and we’re here to bring you our Top Five Takeaways from sessions with Áine Ryan at…
Meet the newest member of the BookMachine team!
It’s an exciting week here at BookMachine, as Connie Baxter-Mulvenna, a recent English Literature graduate of Trinity College Dublin, has just joined us as our…
Wednesday Wisdom: Reaching new, international markets with Edelweiss
Catch the replay of our Q&A with Ruth Bradstreet (Managing Director, Europe at Edelweiss) and Emily Cook, Co-Founder of Cursor Literary. Find out how Cursor and Edelweiss…
Wednesday Wisdom: Connected by Autism, accessible events and stand-out marketing
Tune into the replay of our inspiring chat with Áine Ryan, Marketing Manager at John Murray Press. During the discussion, find out more about Áine’s…
Reach a new audience with music streaming services
Zebralution is a leading digital distributor of audio content, fiercely independent and ardently supportive of independent labels and publishers. We earned our stripes in the…
Why publishers need to be on TikTok – and how to get started
The publishing industry has a long history of adaptating to changing technologies, but I think it’s fair to say that we’re not always the quickest…
Top 5 Marketing Trends for 2022
The last two years have shown just how quickly businesses can adapt to changes. Digital transformation was the top priority for businesses to maintain engagement…
Right brain vs. left brain: a designer’s daily dexterity
Right brain vs. left brain – which one are you? In this article, the BookMachine Editorial Board member for Design, Linda Secondari, gives insights into how…
Talking Design (BookMachine Unplugged 2021)
Print book versus digital thumbnail: What are we designing for? Publishers have grappled for decades with adapting print designs for a digital environment. Driven initially…
Book Influencer Secrets event: The top takeaways you need to know
We had a fantastic time at our recent event, Book Influencer Secrets: Maximising your social campaign reach, sponsored by the BookMachine Creative Agency. A big…
