Top 5 skills you need in marketing
Rosie Henry works as a Marketing Executive at Singing Dragon, an imprint of Jessica Kingsley Publishers. She has previously interned for the editorial department at…
Traditional Marketing
All the facts and stats from the UK Children’s Summit
For the first time this year, Nielsen Book held a UK Children’s Summit at London Book Fair, covering the incredible growth we’ve seen in Children’s…
Top PR and marketing tips for an international audience
Kathrin Grün is the PR Manager for the Anglo team at the Frankfurt Book Fair and is in charge of all media relations with the…
Reviews are dead. Long live reviews!
There is no area of book publicity that has changed more over the last few years than the ‘book review’. Traditional reviews – the ones…
Writing on the outside: Maximising the function of cover text
While the author is best placed to write the cover content, it’s the designer’s job to maximise its effect. This collaboration works better when the…
How to write an author bio they’ll remember
This is a guest post by Rachelle Gardner, an agent with Books and Such Literary Agency. Rachelle is also an experienced book editor, publishing coach and speaker. Here…
Tips for a top book title
This is a guest post by Rachelle Gardner, an agent with Books and Such Literary Agency. Rachelle is also an experienced book editor, publishing coach and speaker. Here…
Publishers & Bloggers: A match made in heaven?
Like many areas of the media world, publishing is becoming ever more reliant on it’s online presence. No book launch goes by without a relevant…
Independent Book Blogging: 7 tips for writing a great review
It’s tricky finding your feet when you start out as a book blogger. First you need to decide on several factors, most importantly, the ‘Who?’…
Book publicity: trade vs. academic publishing
This is a guest post by Mollie Broad. Mollie is a PR Assistant at SAGE Publications, a leading independent publisher of journals, books and digital media.…
Doing it for the love of it: the life of the unpaid Book Blogger
This is a guest post by Book Blogger, Kate Ward. Kate’s a keen supporter of literacy projects and firmly believes that reading of any sort should be…
On writing, marketing and self-publishing: Julia Roberts interview
Julia Roberts is a TV presenter and author. Julia has been working for QVC since its launch in 1993 and had her first book, the…
Marketing academic research: Kat Palmer interview
Kat Palmer is Content Marketing Executive at Emerald Group Publishing. Here Stephanie Cox interviews Kat about marketing in the publishing industry and the challenges of…
#5MarketingTips – A Photo/Twitter blog from BookMachine London
To celebrate the launch of Alison Baverstock’s new edition of How to Market Books, Clare Somerville (Deputy MD of the Hachette’s Children’s Group) and Richard…
How to become a better copywriter
This is a guest post from Andy Maslen. Andy is a copywriter by trade and Managing Director of Sunfish, a writing agency. He is the…
