Alchemy: Why poetry publishers need to get it together
In May this year, three wrestling matches were held in a library. Two small poetry publishers, Sidekick Books and The Emma Press, nominated their champions…
Community building
The Persona Principle – 8 steps to take UX beyond web development
BookMachine Works is a creative events and marketing agency, specialising in the publishing industry. We combine experience, energy and enthusiasm to create outstanding events and unrivalled marketing campaigns.…
The Nibbies Marketing Strategy of the Year Award: Interview with Jodie Mullish
Jodie Mullish is Communications Director for Bluebird, part of Pan Macmillan. Previously, she was Head of Fiction Marketing at Pan Macmillan, and has held Publicity…
Tips from BookMachine Works: Why email should be your priority
BookMachine Works is a creative events and marketing agency, specialising in the publishing industry. We combine experience, energy and enthusiasm to create outstanding events and unrivalled marketing campaigns.…
Startup Snapshot: Squirl
Jef Van der Avoort is co-founder of Squirl, the first location-based book discovery app. Previously he helped brands like LEGO, Philips and Hasbro to create engaging…
Instagram Brand Building for Writers
Carly Watters is a VP and Senior Literary Agent at P.S. Literary. Here she shares her top tips on Instagram brand-building for us to share…
BookTube 101 with Sanne Vliegenthart
This is a review of last night’s BookTube event by Abbie Headon. Abbie is Commissioning and Digital Development Editor at Summersdale Publishers. Her book Literary…
Coming at the book backward
Kelly Pietrangeli had a brilliant idea for a book. She and her friends had discovered a powerful way of managing the chaos and anxiety that…
Once upon a time an editor, designer and publicist linked up… Why we started Bookollective
Esther Harris is an Editor and PR with Bookollective Writing for a living can be a lonely business – you spend your days in your…
5 fun ways to use Snapchat for writers
We all live in the digital age and for us writers, that’s mostly a good thing. After all, it gives us more opportunities to tell…
BookGig: The ‘publisher agnostic’ initiative launched by HarperCollins
A new initiative hit the book world this week: BookGig, ‘all the events from the authors you love’. What’s interesting about that? Well, it’s one…
Savvy business snapshot: Nordisk Books
Duncan James Lewis founded Nordisk Books in February 2016. The first book (Havoc by Tom Kristensen) to be released on October 6th, with two more…
What can publishers learn from Pokemon Go?
Long considered nothing more than a gimmicky fad, it turns out that augmented reality (AR) is actually alive and well. At least that’s the case…
Engaging new readers using Nielsen Book2Look widgets
Julia How co-founded The Witcherley Book Company in 2013. They now have a list of over 50 titles in an expanding catalogue, mainly covering puzzle books…
Smart phones: Changing the rules of the game
Jacob Cockcroft is Co-Founder and CEO of The Pigeonhole, a made-for-mobile digital book club, serialising their books in installments delivered straight to a reader’s virtual bookshelf on the…
