Senior Digital Marketing Executive [JOB POSTING]
Digital Marketing
Provoke, Predict and Play: The Bookseller FutureBook Conference 2018
Abbie Headon is Commissioning Editor at Prelude Books, and also writes and edits books as Abbie Headon Publishing Services. She is a 2018 Bookseller Rising Star and sits…
Telling stories, selling books: what happens when marketing and publicity collide?
Abbie Headon is Commissioning Editor at Prelude Books, and also writes and edits books as Abbie Headon Publishing Services. She is a 2018 Bookseller Rising Star and sits…
Interview with Claire Morrison, Deputy Marketing Director, DK
Claire Morrison oversees the marketing strategy for licensing, children’s and travel books as well as being instrumental in implementing DK’s metadata and video strategies. During…
Making yourself heard: how to create a books podcast that really stands out
Derek Owusu is a writer, podcaster, and mentor from Tottenham. He realised his passion for literature aged 23 while studying Exercise Science at University. Before…
Ecommerce Executive [JOB POSTING]
SPCK/IVP, winner of the IPG Specialist Consumer Publisher of the year for 2018 and 2017 and shortlisted for the recent Bookseller Independent Publisher of the…
Google’s “Talk To Books” Might Have Just Changed Everything
A version of this blog post first appeared on the Digital Book World site. Bradley Metrock produced the iBooks Author Conference from 2015 through 2017, before…
Quantum Conference 2018 preview: how data can inform our inspiration
Matt Haslum spent 8 years building an award-winning digital creative agency working with big brands, helping them focus on engaging their customers online. He joined…
Crowdfunded publishing (and how we used it to find our place in the UK industry)
Lauren Nickodemus is co-founder of the indie publishing company Monstrous Regiment, and works in book marketing. Originally from Michigan, she is now based in Edinburgh.…
Online Marketing and Social Media Executive [JOB POSTING]
Publisher: The Quarto Group Job Location: London, UK We are looking to appoint an Online Marketing and Social Media Executive in our Adult Title Marketing,…
How can you make your books stand out from the crowd?
Lindsay Powles has worked at Nielsen Book for 2 years as an Account Manager within their Discovery & Commerce team, predominately working with publishers who…
A publicist’s tips for nurturing contacts
Publicists and marketers are working in a digital and trad media world where contacts are easy to find but perhaps harder to reach. Nurturing and…
The reinvention of storytelling
Thousands of years ago, we told stories to each other. The best stories were those that could be repeated over and over again, changing little,…
How publishers can utilise artificial intelligence (AI)
Putting aside the constant scare of whether robots will soon take our jobs – coming even from creatives – AI is already here and more and…
How to start using hashtags effectively right now
In our recent #BookMarketingChat, our guest, the very patient Ben Sailer from CoSchedule (a site I LOVE — their blog is the bomb), reviewed the proper use of hashtags across all…
