Startup Snapshot: Shelfie (A.K.A. Shazam for bookworms…)
Peter Hudson is the co-founder of Shelfie. The idea for Shelfie came out of an argument Peter was having with his friend Dan in a…
Digital Marketing
Award-winning book blogs: Amber Kirk-ford interview
Amber Kirk-Ford is a 17 year old book blogger who aspires to work in journalism and/or publishing, and dreams of one day seeing her own work…
10 indispensable tips for writing online copy
This is a guest post from Jayne White. Jayne is a freelance copywriter and proofreader. She mainly works with web designers to create and improve…
Marketing tips for improving the bottom line (in the wake of the EU referendum)
I don’t know about you, but I found the article in The Independent about job vacancy adverts falling by 700,000 the week after the referendum…
Smart phones: Changing the rules of the game
Jacob Cockcroft is Co-Founder and CEO of The Pigeonhole, a made-for-mobile digital book club, serialising their books in installments delivered straight to a reader’s virtual bookshelf on the…
The Zoella Book Club: interview with Amy Alward
Earlier this month WHSmith launched Zoella’s Book Club in partnership with blogger and vlogger Zoe. Here Norah Myers interviews Amy Alward, one of the eight…
Here’s where innovative publishers need to focus
There are a number of key attributes successful publishers will be known for in the future. These core capabilities will be very different from the…
The business of books: Only connect
At the launch of BookMachine’s Snapshots III I kicked off the talks by raining hard on the book industry parade. (Sorry.) While I was on…
Kieron Smith: Selling more books online [PRESENTATION]
How good is your metadata? Helping readers find the content they want, in a well-organised way, is fundamental to selling more books online. There are…
Getting a book noticed: 4 tips from the UK’s bestselling indie author
Rachel Abbott self-published her first novel, Only the Innocent, in 2011 through Kindle Direct. It reached the number 1 spot in the Kindle store just over three months…
It’s all gone a bit dead: 6 steps for reviving a stalled crowdfunding campaign
Jimmy Leach is, amongst other things, head of crowdfunding at Unbound. Here are his 6 steps for reevaluating and reviving a crowdfunding campaign. It happens to…
Top 5 skills you need in marketing
Rosie Henry works as a Marketing Executive at Singing Dragon, an imprint of Jessica Kingsley Publishers. She has previously interned for the editorial department at…
Startup snapshot: Tekstum
Lauren Romeo is the Lead Scientist at Tekstum Solutions. Here we interviewed her on their sentiment and emotion analysis technology. 1) What exactly is Tekstum? Tekstum…
When it comes to supporting authors in marketing efforts, no publisher has it right yet
It is my firm conviction that the biggest shortcoming of traditional publishers these days is their failure to help authors help themselves with digital marketing.…
Startup snapshot: Freebooksy and Bargain Booksy
Ferol Vernon is the COO of Written Word Media and has built technology for everyone from doctors and combat medics to musicians and now authors. Ferol’s focus…
