How to build a community: Interview with Will Rycroft
Will Rycroft is Community Manager at VINTAGE, and speaker at our next event, ‘How to build a community‘, on the 18th May. VINTAGE books have…
Digital Marketing
10 things we learned about omnichannel selling at #Quantum16
Matthew Walsh (Retail Membership Manager, IMRG), Kieron Smith (Digital Director, Blackwells) and Matt Haslum (Consumer Marketing Director, Faber and Faber) formed the panel discussing omnichannel…
All about BookTube: Sanne Vliegenthart interview
Sanne Vliegenthart has been making videos on her YouTube channel, booksandquills, for the last 8 years, documenting everything from studying English in the Netherlands, to moving…
Giving it away: the magic of content marketing
Evie Prysor-Jones is Content Lead at Optimus Education. She’s a big fan of data driven digital marketing and alliteration. On Tuesday Evie will be speaking…
Who needs broadcasters? On digital content, YouTube and discoverability
With the advent of YouTube, media companies now have a unique opportunity to bypass broadcast and connect directly with consumers. Christopher Skala, Co-Founder & CEO,…
Book Marketing Survey identifies the top 5 book promotional services
The latest Book Marketing Survey carried out by KindleBookReview provides a number of interesting insights into the best ways self-published authors should be promoting their…
Publishing for kids: how to reach book buyers online [event round-up and photos]
Guest Speakers from different areas of the publishing industry came together to discuss how to make a success of publishing for kids in an online world.…
Reviews are dead. Long live reviews!
There is no area of book publicity that has changed more over the last few years than the ‘book review’. Traditional reviews – the ones…
Publishing for kids: top online marketing tips
Charlotte Hoare is Digital Marketing Manager at Hachette Children’s Group and speark at ‘Publishing for Kids: how to reach book buyers online’ on 9th March in…
Publishing for kids: top online marketing tips
Sven Huber is founder & CEO of Boolino, Spain’s leading online platform for children’s and YA books. Over the last 15 years he has been working…
Publishing for kids: Top online marketing tips
Claire Morrison is the Senior Marketing Manager for DK Books. She joined DK 18 months ago to head up the marketing for children’s, education, licensing…
The power of visual design: How to make your blog stand out
You’ve got a blog. You’ve got Twitter. You post regularly. But how do you stand out? Almost everyone in publishing is sharing online content but,…
How not to blog: 7 tips
Norah Myers works on the editorial side of marketing. She sources narrative non-fiction for an independent publisher and interviews lovely publishing folk for BookMachine. Here,…
Publishers & Bloggers: A match made in heaven?
Like many areas of the media world, publishing is becoming ever more reliant on it’s online presence. No book launch goes by without a relevant…
Independent Book Blogging: 7 tips for writing a great review
It’s tricky finding your feet when you start out as a book blogger. First you need to decide on several factors, most importantly, the ‘Who?’…
