The past, present and future of publicity: Interview with Georgina Moore
Georgina Moore is Communications Director at Headline and Tinder Press, and runs the Press Office. Her recent campaigns include Bryony Gordon’s Mad Girl and Sarah…
Book Marketing and Publicity
Stay up to date on the latest book marketing and publicity techniques. This Topic covers strategies for reaching readers and working with publicists.
On the proper care and feeding of book bloggers: A list of dos and don’ts for publishers who want to work with book reviewers
One of the most important components of building buzz behind your newest, shiniest book is getting book reviewers on board. However, building up a reliable…
BookMachine Works: 12 weeks after launch
It’s been 12 weeks since we launched BookMachine Works – a fresh new events and marketing agency, specialising in the publishing industry.
How publishing professionals can stretch their marketing budget
I was lucky enough to get a ticket for the Summit on Content Marketing via my content marketing coaches Andrew and Pete. Twelve days ……
Want to know more about book publishing? Ask an Agony Aunt/Uncle
In August 2016 BookMachine invited a group of publishing-savvy professionals to join its editorial board. This, in short, means that it’s not just the 3…
Tips for running a bookshop event
Sheila O’Reilly is the Events Manager Village Bookshop in Dulwich Village. She is a bookseller with over 18 years’ experience of running bookshops and author…
The Nibbies Marketing Strategy of the Year Award: Interview with Jodie Mullish
Jodie Mullish is Communications Director for Bluebird, part of Pan Macmillan. Previously, she was Head of Fiction Marketing at Pan Macmillan, and has held Publicity…
Top tips for optimizing book discoverability
We’re fortunate to have so many book discovery tools and techniques available to us, but leveraging them effectively can be challenging. In this post I’ll…
Dos and don’ts for using SEO to be a better publisher [Winning blog idea April]
Each month BookMachine offers a community member, with great ideas, the chance to write on the site. April’s winner was Caleb Woodbridge who writes about…
6 essential online tools for self-published authors
In this blog post, Chris Singleton – director of digital marketing company Style Factory – highlights six tools that can help self-published authors handle the…
Tips from BookMachine Works: Why email should be your priority
BookMachine Works is a creative events and marketing agency, specialising in the publishing industry. We combine experience, energy and enthusiasm to create outstanding events and unrivalled marketing campaigns.…
World Book Day Director joins BookMachine event line-up
A new speaker has just been announced for How technology can make reading fun. Kirsten Grant will join Matt Deegan, Louie Stowell and Sven Huber…
Freelance Marketing Manager [JOB POSTING]
BookMachine Works is looking for another freelance events and marketing person with tons of experience and lots of energy and ideas. You will be working…
Content marketing for publishers – top tips from a professional
There aren’t many people who can describe themselves as a professional content marketer, publisher and writer. These are three things very close to my heart,…
Behind the scenes at Blackwell’s: What publishers can learn from a bookselling icon
Last week I was lucky enough to receive a VIP behind-the-scenes tour of Blackwell’s flagship store in Broad Street, Oxford. The point of the exercise,…
