Content marketing for publishers – top tips from a professional
There aren’t many people who can describe themselves as a professional content marketer, publisher and writer. These are three things very close to my heart,…
Book Marketing and Publicity
Stay up to date on the latest book marketing and publicity techniques. This Topic covers strategies for reaching readers and working with publicists.
Behind the scenes at Blackwell’s: What publishers can learn from a bookselling icon
Last week I was lucky enough to receive a VIP behind-the-scenes tour of Blackwell’s flagship store in Broad Street, Oxford. The point of the exercise,…
Children’s language learning award
After a two year hiatus and high demand, independent children¹s publisher b small publishing has just re-launched the b small Young Language Learner of the…
Startup Snapshot: Squirl
Jef Van der Avoort is co-founder of Squirl, the first location-based book discovery app. Previously he helped brands like LEGO, Philips and Hasbro to create engaging…
How we got everyone on Twitter talking about our debut book #NastyWomen
You’re one of over 200,000 new titles being published in the UK this year.[1] You’re a drop in an ocean of content, a grain of…
Exciting new chapter in Paddington’s history announced at Bologna Book Fair
Vivendi, who took full ownership of the Paddington brand worldwide in 2016, and HarperCollins Children’s Book, home of Paddington Bear publishing for sixty years, presented…
Instagram Brand Building for Writers
Carly Watters is a VP and Senior Literary Agent at P.S. Literary. Here she shares her top tips on Instagram brand-building for us to share…
BookTube 101 with Sanne Vliegenthart
This is a review of last night’s BookTube event by Abbie Headon. Abbie is Commissioning and Digital Development Editor at Summersdale Publishers. Her book Literary…
5 tips for getting yourself PR-ready
Congratulations, you’re writing a book. You’re probably thinking, ‘I just need to get this finished and then I’ll begin to think about how to promote…
BookMachine is launching a creative events and marketing agency
The mission of BookMachine Works is to create outstanding events and unrivaled marketing campaigns for the publishing industry. BookMachine have built a successful community, running…
Brand building for publishers: It may not be what you think
Publishers spend a lot of time talking about building their brands, but most of us know in our heart of hearts that – for most…
The PTC’s Copywriting for Publishers
On a cold day in November, I was lucky to be the first person clicking on a button that said I want to win! Actually,…
The relationship between author and publicist
Carys Bray is the author of a collection of short stories, Sweet Home, and two novels, A Song for Issy Bradley, which was shortlisted for…
The Windham-Campbell Literature Prizes: Interview with Michael Kelleher
Many writers work other jobs in order to afford to write. The Windham-Campbell Literature Prizes are designed to give writers of all kinds the financial…
If books be the food of love, read on: Sharing books on Valentine’s Day
As the Book Bulletin online catalogue crowdfunding campaign for reading recommendations and gift suggestions comes to an end on International Book Giving Day (also known…
