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    Book Marketing and Publicity

    Stay up to date on the latest book marketing and publicity techniques. This Topic covers strategies for reaching readers and working with publicists.

    Nordsk Books

    Savvy business snapshot: Nordisk Books

    Duncan James Lewis founded Nordisk Books in February 2016. The first book (Havoc by Tom Kristensen) to be released on October 6th, with two more…

    bookish_norah
    Norah October 2, 2016
    book2look

    Why small publishers sell more books with Nielsen Book2Look

    Small independent publishers and self-published authors need to maximize the impact of their books and ensure they are easily found on the Internet. Ralph Möllers,…

    bookmachine-staff
    Ralph Möllers September 28, 2016
    visual on computer

    10 tips for authors to up their book marketing skills

    Rachel Thompson is a bestselling author, and a social media and author marketing/branding consultant (BadRedheadMedia). Here she shares her top 10 tips for author self-marketing. Many authors are…

    bookmachine-staff
    Rachel Thompson September 27, 2016
    11 Comments
    pokemon go

    What can publishers learn from Pokemon Go?

    Long considered nothing more than a gimmicky fad, it turns out that augmented reality (AR) is actually alive and well. At least that’s the case…

    bookmachine-staff
    Joe WIkert September 26, 2016
    scriggler

    Startup Snapshot: Scriggler

    Dmitry Selemir was once a physicist and hedge fund rocket scientist PM, and is now the founder and CEO of Scriggler.com, ‘the Soundcloud of writing platforms‘.…

    bookmachine-staff
    BookMachine September 18, 2016
    book discovery

    iAuthor launches book sampling tool

    iAuthor, the book discovery platform, launches LitSampler 2.0 today. Here iAuthor’s founder, Adam Kolczynski, tells us more. What is LitSampler 2.0? LitSampler 2.0 is iAuthor’s…

    bookmachine-staff
    Adam Kolczynski September 13, 2016
    Julia How

    Engaging new readers using Nielsen Book2Look widgets

    Julia How co-founded The Witcherley Book Company in 2013. They now have a list of over 50 titles in an expanding catalogue, mainly covering puzzle books…

    bookmachine-staff
    Julia How September 8, 2016
    bic

    10 lessons from BIC’s New Trends in Publishing Seminar

    Attending an event on ‘new trends’ seems apt at this time, just as everyone is ramping up on their Frankfurt preparation. We took away much…

    laurasummers
    Laura Summers September 6, 2016
    3 Comments
    shelfie

    Startup Snapshot: Shelfie (A.K.A. Shazam for bookworms…)

    Peter Hudson is the co-founder of Shelfie. The idea for Shelfie came out of an argument Peter was having with his friend Dan in a…

    bookmachine-staff
    BookMachine September 6, 2016
    Metadata

    Metadata expert insights: Jane Rowland

    Jane Rowland is the Operations Director of Troubador Publishing. Jane has worked in a variety of roles within the company, including Director of Academic Publishing,…

    bookmachine-staff
    Jane Rowland August 24, 2016
    1 Comment
    Lewis

    Savvy business snapshot: Bookspeed

    Bookspeed specialise in building the perfect range of books and gifts for retailers. Lewis Dawson is Commercial Director and is responsible for all buying and…

    bookmachine-staff
    Lewis Dawson August 23, 2016
    Crystal Head 1

    From publishing to pioneer: Crystal Mahey-Morgan interview

    Crystal Mahey-Morgan is Founder at OWN IT! Entertainment Limited. OWN IT! is a storytelling lifestyle brand, telling stories across books, music, fashion and film. At…

    laurasummers
    Laura August 23, 2016
    book blog

    Award-winning book blogs: Amber Kirk-ford interview

    Amber Kirk-Ford is a 17 year old book blogger who aspires to work in journalism and/or publishing, and dreams of one day seeing her own work…

    bookish_norah
    Norah August 22, 2016
    How important are ISBNs?

    How important are ISBNs?

    This is a guest post by Karina Luke. Karina was appointed as BIC’s Executive Director in February 2012 and has been instrumental in its restructure,…

    bookmachine-staff
    Karina Luke August 21, 2016
    logo

    Nielsen ISBN store a hit

    After nearly 50 years of promoting and selling ISBNs and prefixes to publishers in the UK & Ireland via a manual process, Nielsen has launched…

    bookmachine-staff
    BookMachine Staff August 18, 2016
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