Kieron Smith: Selling more books online [PRESENTATION]
How good is your metadata? Helping readers find the content they want, in a well-organised way, is fundamental to selling more books online. There are…
Book Marketing and Publicity
Stay up to date on the latest book marketing and publicity techniques. This Topic covers strategies for reaching readers and working with publicists.
4 steps for building an author brand
This is a guest post from Ricardo Fayet. Ricardo is an avid reader and startup enthusiast who has been studying the publishing industry with interest…
Learning from Snapshots III: 8 project management tips for beginners
As part of our MA in Publishing course at Kingston University, we collaborate with various companies to produce a book in a rather short timeframe.…
Organising a book launch: tips for making it awesome
If you read this site often, you will know that it is ‘book launch’ time. Snapshots III, BookMachine on Publishing is a compilation of the…
Getting a book noticed: 4 tips from the UK’s bestselling indie author
Rachel Abbott self-published her first novel, Only the Innocent, in 2011 through Kindle Direct. It reached the number 1 spot in the Kindle store just over three months…
It’s all gone a bit dead: 6 steps for reviving a stalled crowdfunding campaign
Jimmy Leach is, amongst other things, head of crowdfunding at Unbound. Here are his 6 steps for reevaluating and reviving a crowdfunding campaign. It happens to…
Top 5 skills you need in marketing
Rosie Henry works as a Marketing Executive at Singing Dragon, an imprint of Jessica Kingsley Publishers. She has previously interned for the editorial department at…
Startup snapshot: Tekstum
Lauren Romeo is the Lead Scientist at Tekstum Solutions. Here we interviewed her on their sentiment and emotion analysis technology. 1) What exactly is Tekstum? Tekstum…
The business of books: 3 publishing trends
This week’s guest on The Extraordinary Business Book Club podcast was Rachel Bridge, journalist, speaker and author of Ambition: Why It’s Good to Want More…
When it comes to supporting authors in marketing efforts, no publisher has it right yet
It is my firm conviction that the biggest shortcoming of traditional publishers these days is their failure to help authors help themselves with digital marketing.…
Startup snapshot: Freebooksy and Bargain Booksy
Ferol Vernon is the COO of Written Word Media and has built technology for everyone from doctors and combat medics to musicians and now authors. Ferol’s focus…
The business of books: social selling
At the London Book Fair’s Quantum conference last month I listened to Aissetou Ngom talk about Penguin Platform, the young adult brand which she manages.…
Community Building: pleasure, pain and lessons learned
One evening a group of publishing people got together to think through ways to keep in touch throughout their careers. The aim was to keep…
How to build a community: Interview with Will Rycroft
Will Rycroft is Community Manager at VINTAGE, and speaker at our next event, ‘How to build a community‘, on the 18th May. VINTAGE books have…
All the facts and stats from the UK Children’s Summit
For the first time this year, Nielsen Book held a UK Children’s Summit at London Book Fair, covering the incredible growth we’ve seen in Children’s…
