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    Book Marketing and Publicity

    Stay up to date on the latest book marketing and publicity techniques. This Topic covers strategies for reaching readers and working with publicists.

    Editor and Publicist

    On being an editor and publicist: Sam Eades interview

    Sam Eades spent eight years as a publicist working for Transworld, Headline and Pan Macmillan on authors including Neil Gaiman, Judy Blume, Jessie Burton and…

    bookmachine-staff
    Norah Myers August 5, 2015
    Books On The Underground

    On launching Books On The Underground: Hollie Belton interview

    You just finished that amazing book you’ve been reading, and you want to share it with the world? Well that’s what Hollie Belton wanted to…

    bookmachine-staff
    Stephanie Cox August 5, 2015
    Editorial Consultant

    On being an Editorial Consultant: Cressida Downing interview

    Cressida Downing has worked in bookselling and publishing for over twenty years.  She started at Waterstones in Hampstead and then moved into publishing working at…

    bookmachine-staff
    Norah Myers August 4, 2015
    Authors marketing

    Authors marketing themselves online: the components of a strategy

    Mike Shatzkin has been in publishing since 1962. Since 1979, Mike has been an independent consultant (The Idea Logical Company) with clients that have included…

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    Mike Shatzkin July 29, 2015
    27 Comments
    Publishing yourself

    Publishing Yourself

    Lisa Edwards runs her own independent publishing consultancy, Redwood Tree Publishing. She has twenty years’ experience in the publishing industry, primarily in children’s books, where…

    bookmachine-staff
    Lisa Edwards July 26, 2015
    1 Comment
    Matthew Selwyn

    On being a book blogger and librarian: Matthew Selwyn interview

    Matthew Selwyn is an author, blogger, student, and librarian. Here Stephanie Cox interviews him about his career and his popular blog, Bibliofreak. You can follow…

    bookmachine-staff
    Stephanie Cox July 23, 2015
    Samantha Missingham

    Working in Publishing and Marketing: Samantha Missingham interview

    Samantha Missingham is Head of Audience Development at Harper Collins Publishers. Here Stephanie Cox interviews Sam about her career so far, the impact of social…

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    Stephanie Cox June 23, 2015
    2 Comments
    OBBL authors logo 400 267 e1432015227646

    One Big Book Launch is the solution

    On Wednesday evening, 10 outstanding authors launched their novels at CompletelyNovel‘s ‘One Big Book Launch‘. The Free Word centre was heaving with literary folks and…

    laurasummers
    Laura June 5, 2015
    laura kenwright

    4 Questions for Laura Kenwright of Spread the Word and the London Short Story Festival

    In the run up to BookMachine Week next month which focuses on short form publishing, we interviewed Laura Kenwright who is the Producer of the…

    bookmachine-staff
    BookMachine Staff May 27, 2015
    Publicity in Publishing

    Publicity: the most creative department in Publishing

    Ana McLaughlin has worked in Publicity at Random House, Kyle Books and Michael O’Mara Books and is now working in arts and books PR at…

    bookmachine-staff
    BookMachine Staff May 21, 2015
    Marketing Academic Research

    Marketing academic research: Kat Palmer interview

    Kat Palmer is Content Marketing Executive at Emerald Group Publishing. Here Stephanie Cox interviews Kat about marketing in the publishing industry and the challenges of…

    laurasummers
    Laura May 6, 2015
    1 Comment
    reviewing books

    A Belgian perspective on reviewing books

    Mieke Bijns is a book blogger and reviewer who writes for both English and Belgian audiences. Here Stephanie Cox interviews Mieke about book reviews, and…

    laurasummers
    Laura April 28, 2015
    Books

    Talking About Books to a Global Audience

    This is a guest post by Rob Chilver. Rob is a Social Media assistant for Waterstones, working on a number of mediums from blogging to…

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    BookMachine Staff April 17, 2015
    IMG 44213

    #5MarketingTips – A Photo/Twitter blog from BookMachine London

    To celebrate the launch of Alison Baverstock’s new edition of How to Market Books, Clare Somerville (Deputy MD of the Hachette’s Children’s Group) and Richard…

    samperkins
    Sam Perkins April 6, 2015
    Public Speaking Tips

    Public Speaking Tips for Authors: Interview with Nancy Buffington

    This is a guest post from Stacy Ennis. Stacy is a book and magazine editor, writer, book coach, and speaker, as well as the author…

    bookmachine-staff
    BookMachine Staff April 5, 2015
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    Book Marketing & Publicity Topics

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