4 tips for growing your social media following
Social media is becoming one of the greatest assets you can use to grow your business. As a social media fiend, I’m particularly fond of…
Social media
The business of books: Only connect
At the launch of BookMachine’s Snapshots III I kicked off the talks by raining hard on the book industry parade. (Sorry.) While I was on…
Getting a book noticed: 4 tips from the UK’s bestselling indie author
Rachel Abbott self-published her first novel, Only the Innocent, in 2011 through Kindle Direct. It reached the number 1 spot in the Kindle store just over three months…
It’s all gone a bit dead: 6 steps for reviving a stalled crowdfunding campaign
Jimmy Leach is, amongst other things, head of crowdfunding at Unbound. Here are his 6 steps for reevaluating and reviving a crowdfunding campaign. It happens to…
The business of books: social selling
At the London Book Fair’s Quantum conference last month I listened to Aissetou Ngom talk about Penguin Platform, the young adult brand which she manages.…
Community Building: pleasure, pain and lessons learned
One evening a group of publishing people got together to think through ways to keep in touch throughout their careers. The aim was to keep…
How to build a community: Interview with Will Rycroft
Will Rycroft is Community Manager at VINTAGE, and speaker at our next event, ‘How to build a community‘, on the 18th May. VINTAGE books have…
10 things we learned about omnichannel selling at #Quantum16
Matthew Walsh (Retail Membership Manager, IMRG), Kieron Smith (Digital Director, Blackwells) and Matt Haslum (Consumer Marketing Director, Faber and Faber) formed the panel discussing omnichannel…
All about BookTube: Sanne Vliegenthart interview
Sanne Vliegenthart has been making videos on her YouTube channel, booksandquills, for the last 8 years, documenting everything from studying English in the Netherlands, to moving…
Giving it away: the magic of content marketing
Evie Prysor-Jones is Content Lead at Optimus Education. She’s a big fan of data driven digital marketing and alliteration. On Tuesday Evie will be speaking…
Who needs broadcasters? On digital content, YouTube and discoverability
With the advent of YouTube, media companies now have a unique opportunity to bypass broadcast and connect directly with consumers. Christopher Skala, Co-Founder & CEO,…
5 tips for growing traffic and engagement for your content
Getting a new blog or social media platform noticed can be difficult. It is important that you are effective and systematic when you engage with…
Pinterest for publishers
Change is certainly the only thing that is constant among all social media networks. You can’t afford to grow comfortable with the way things are…
Snapchat for publishers
Although Snapchat has been around since 2011, it has recently become one of the top ways young people communicate. However, Snapchat is not exclusively used…
The power of visual design: How to make your blog stand out
You’ve got a blog. You’ve got Twitter. You post regularly. But how do you stand out? Almost everyone in publishing is sharing online content but,…
