• Home
  • Community building

Category: Community building

Books

Talking About Books to a Global Audience

This is a guest post by Rob Chilver. Rob is a Social Media assistant for Waterstones, working on a number of mediums from blogging to Twitter and Instagram. He also writes about books at AdventuresWithWords.com and hosts a fortnightly books podcast. He can be found on Twitter and on Instagram: @robchilver I wouldn’t have guessed when I began working as a Christmas temp at a small town Waterstones that I’d end up in Head Office with a view of the London skyline. Yet, from talking to customers on the shop floor to interacting with them on social media and blogs, the core concepts have remained the same. Here’s what I learnt along the way.

Continue reading

consumer insight book sales

How to use consumer insight to improve book sales [INTERVIEW]

This is a guest post from Louise Vinter. Louise  is Head of Consumer Insight at Penguin Random House UK, having previously held the role at Random House. She leads a team of consumer insight specialists in delivering research and insight to support all parts of the business. Louise started her career as a political opinion pollster at MORI and worked in audience research at the BBC before moving to publishing in 2011.

1. What exactly is Consumer Insight and how does it fit into the rest of the publishing model?

At Penguin Random House UK our publishing strategies are shaped by a happy marriage of publisher instinct, insight and the conversations we have every day with readers, and underpinned by a wealth of data, analytics, and the collective expertise of our analysts, digital and marketing teams.

Continue reading

Mark Zuckerberg starts Facebook book group

Following in the footsteps of such luminaries as Oprah Winfrey and Richard & Judy, Mark Zuckerberg has started a massive book group for his fans. In a post on his personal page over the weekend, the Facebook founder said that his ‘challenge for 2015’ is ‘to read a new book every other week’ (presumably bringing him up to 26 in total across the year), particularly focusing on ‘learning about different cultures, beliefs, histories and technologies.’

Continue reading

5 questions for Joe Regal from Zola Books [INTERVIEW]

Host of November’s BookMachine NYC, Bree Weber, talks to speaker on the night Joe Regal, co-founder of Zola Books. Grab your tickets for BookMachine NYC here. 1. How did your background as a literary agent lead to Zola Books? What I saw as an agent was that with the rise of digital books, authors were stuck with a royalty rate I didn’t feel was fair – 25% of net – but the problem came not from publishers as much as a retail environment where publishers were being squeezed by an increasingly small group of increasingly powerful retailers, and the publishers were passing on that pain to the writers out of self-preservation.  It seemed really clear that in order to continue to serve writers, I needed to become involved in an effort to bring more diversity to retail, so that publishers would have more outlets for their books, enabling them to continue to nurture writers struggling to start careers…or struggling to maintain careers.

Continue reading

The Write Lines: How to market your book [PODCAST]

Sue Cook talks to Dr Alison Baverstock (author, publishing expert and university tutor), Catherine Ryan Howard (successful self-published author) and Jane Wenham-Jones (fiction and non-fiction writer, journalist and speaker). The guests share their experiences, with advice about writing marketing copy, identifying a market for your book, building a readership, avoiding the hard sell, how publishers promote books, cheap and free books and using social media. Produced by Ian Skillicorn.

Can Publishers Succeed at Social Media?

This is an artists rendering of what shit social media looks like.
This is an artists rendering of what bad social media looks like.
Last week, I went to a workshop on social media at Main Headquarters called a Social Media Social, which unfortunately isn’t a social where you dress up as different icons from social media but more like a bit of a talk, a bit of mingling, and a bit of casual Twitter use.  We got some great tips from the mother of Futurebook and Twitter Queen Sam Missingham, including:
  • Pick your platforms – do research into where your target audience is, or decide what you feel most comfortable doing, and stick to those channels. No one can be everywhere, and you don’t need to be.
  • Consider going off-message – social media advocates from within your company don’t need to be pushing the same agenda as the corporate accounts. Having rogues (eg. Waterstones Oxford St. on Twitter) can be great for your brand.
  • Make it fun – people want to interact with things that involve them in some way. It’s pretty hard to interact with a sales pitch.

Continue reading

5 questions for Sarah Benton of Hot Key Books [INTERVIEW]

Sarah BentonIn the last 12 months Bonnier’s newest enterprise, Hot Key Books, has gone from boardroom idea to fully fledged business, currently supporting 17 people and a list of 9 excellent children’s titles in the first year alone.
 
With an ambitious target of 30 – 50 titles to take to market in the second year, Sales and Marketing Manager, Sarah Benton, talks about how it feels to be part of the team leading the charge into the rapidly evolving future of successful Children’s books.

Continue reading

It’s a Brand New World

This is a guest post from Kathy MeisKathy Meis, who is founder and president of Bublish, a social book discovery platform that is revolutionizing how writers share their stories and readers find books they’ll love. 
In the world of business journalism, where I come from, the idea of a publishing brand, is common. Forbes, Financial Times, and The Economist are all household names. Book publishing, however, evolved quite differently, primarily because of its distribution and monetization models. Book publishers haven’t traditionally sold directly to their customers nor have they had to worry about making money through advertising, which requires a strong brand and an intimate understanding of one’s readership.

Continue reading

  • 1
  • 3
  • 4

Get the latest news and event info straight to your inbox

Account


+44 203 040 2298

6 Mitre Passage, Digital Greenwich - 10th Floor, Greenwich Peninsula, SE10 0ER

© 2019 BookMachine We love your books