Exciting new chapter in Paddington’s history announced at Bologna Book Fair
Vivendi, who took full ownership of the Paddington brand worldwide in 2016, and HarperCollins Children’s Book, home of Paddington Bear publishing for sixty years, presented…
Branding
Brand building for publishers: It may not be what you think
Publishers spend a lot of time talking about building their brands, but most of us know in our heart of hearts that – for most…
11 questions to boost your video content marketing
In content marketing, we want to create value. The magic happens when we start to publish pieces of content that do more than simply propagate…
Marketing vs Design: Photo/Twitter blog
If you work in book marketing, your focus is on running campaigns to sell more books. If you are a designer you know that no…
The truth about business books
I recently collaborated with an MBA student writing her dissertation. It was a fascinating experience, and a great opportunity for me to commission some top-class…
BookGig: The ‘publisher agnostic’ initiative launched by HarperCollins
A new initiative hit the book world this week: BookGig, ‘all the events from the authors you love’. What’s interesting about that? Well, it’s one…
4 steps for building an author brand
This is a guest post from Ricardo Fayet. Ricardo is an avid reader and startup enthusiast who has been studying the publishing industry with interest…
Top 5 skills you need in marketing
Rosie Henry works as a Marketing Executive at Singing Dragon, an imprint of Jessica Kingsley Publishers. She has previously interned for the editorial department at…
Eric Huang on ‘Is your brand as important as your product?’
Interested in finding out more about the Oxfordshire Publishing Group Summer Conference? We are – so in the run up to the event BookMachine is…
Two more Terry Pratchett novels set for posthumous publication
When Terry Pratchett died last week at the age of 66, he left behind a body of work that includes 40 novels set in his…
Creating a long-lasting brand: Tips from the Puffin imprint
BookMachine wanted to find out more about Puffin and how the successful imprint has stood the test of time. This is a guest interview with…
Branding: 5 Ways to Publicize with Purpose
This is a guest blog post from Danielle Barthell. Following her completion of the Denver Publishing Institute after graduation, Danielle began interning at Writers House.…
5 Steps To Marketing Your Book Now
This is a guest post about book marketing from Justine Schofield, Development Director, at Pubslush In reality, if you’re still in the process of writing…
6 Questions for Eric Huang [INTERVIEW]
Eric Huang is Development Director at Made in Me, an award winning digital agency specialising in children’s entertainment and brand development. He’ll be our key…
It’s a Brand New World
This is a guest post from Kathy Meis, who is founder and president of Bublish, a social book discovery platform that is revolutionizing how writers…
