How to use consumer insight to improve book sales [INTERVIEW]
This is a guest post from Louise Vinter. Louise is Head of Consumer Insight at Penguin Random House UK, having previously held the role at…
Digital Marketing
Digital Marketing insights from Katie Sadler [HARPER COLLINS]
This is a guest interview with Katie Sadler. Katie is Senior Marketing Manager at Harper Collins and focuses on HarperVoyager (science fiction and fantasy) and…
7 Steps To Growing and Maintaining Your Blog Readership
This is a guest blog post by Jaime Tung. Jaime is the author of Angloyankophile, an upbeat take on life as an American expat in…
Ways to make your book publicity even better
This is a guest post from Louise Rhind-Tutt, who is an award-winning freelance publicist specialising in traditional and digital PR campaigns for the book and…
What impact has social media had on marketing & product development?
I’ve been really fascinated to start to see the impact social media has been having on the marketing and product development teams of Publishing houses.…
Marketing your book on a budget
Most authors do not have a fortune to invest in book publicity, but you’ll still want to ensure that your book launch is given the…
4 Questions for Gabriel Pena i Ballesté of BookMovies.tv [INTERVIEW]
BookMovies.tv work with publishers, authors and literary agents to distribute timely, relevant and spectacular audio-visual materials. They’re also proud sponsors of tonight’s BookMachine Barcelona. We…
The Write Lines: How to market your book [PODCAST]
Sue Cook talks to Dr Alison Baverstock (author, publishing expert and university tutor), Catherine Ryan Howard (successful self-published author) and Jane Wenham-Jones (fiction and non-fiction…
A Publisher’s Most Valuable Property: Their Website
The internet has changed a lot in the last ten years. Well, even in the last two. Maybe even in the last week. Ok, so…
5 questions for Sarah Benton of Hot Key Books [INTERVIEW]
In the last 12 months Bonnier’s newest enterprise, Hot Key Books, has gone from boardroom idea to fully fledged business, currently supporting 17 people and…
6 Questions for Jon Reed [INTERVIEW]
Jon Reed is an author and social media consultant who previously worked in publishing for 10 years. He runs the blog Publishing Talk, and offers social…
The literary critic: an endangered species?
This a guest post from Simon Appleby, who runs Bookswarm, a digital agency specialising in work for authors, agents and publishers – services including e-book…
5 Online Tools for Promoting Real-life Events
How do we organize our bi-monthly BookMachine tweetups alongside full time jobs? Well, doing this has only become possible in the last few years, and…
How I Learned to Stop Worrying and Love the Blog
Want to write a blog? Unsure how to get started? Joanna Farrow, has 5 key tips for bloggers… First, you have to start. It…
Top 5 digital promo tools: Part 5 – Groupon
Much of the talk around Groupon recently has centered on its impending IPO. Regardless of whether you think it’s a good or bad buy, or…
