BookTok: Insider Secrets from a TikTok Marketing Agency
‘The reason TikTok is a great place for book promotion is due to a simple formula: algorithm + community + trends. The algorithm brings your…
Book Marketing and Publicity
Stay up to date on the latest book marketing and publicity techniques. This Topic covers strategies for reaching readers and working with publicists.
Creating a new book fair: BolognaBookPlus – trading for general trade publishers in springtime Bologna
What is BolognaBookPlus, I hear you ask… and it’s a simple one to answer… BolognaBookPlus is the brand extension for general publishing to the acclaimed…
Twitter Fallout: what should businesses do?
Since his takeover at the end of October, Elon Musk has lit a fire under Twitter. The main question everyone has is: will it burn…
Supporting diverse books through the Thema classification system
At Edelweiss, we’ve seen that behind every successful book stands good metadata. Accurate and comprehensive information about a title’s contents and themes is key to…
5 new reasons to build your publishing skills: the latest BookMachine CAMPUS course release
+CAMPUS members of BookMachine can now tap into five brand new publishing video courses to help them to build key skills and get ahead in…
Influencer campaigns within education: how it works and how to do it
We know that working with influencers isn’t new, but the kind of influencer marketing we engage with our clients on is a hybrid of the…
Uncharted territory: how Bloodhound Books expanded into new genres
Bloodhound Books is best known as an independent specialist publisher of commercial crime fiction and psychological thrillers. Our co-founders Betsy and Fred have a passion…
Behind the scenes at BookMachine: interview with co-founder Gavin Summers
There are a lot of new members in the BookMachine team – can you talk us through some of the changes, and how BookMachine is…
Audiobook marketing can start during creation: here’s how!
Audiobooks are a rapidly growing market. In fact, the APA (Audiobook Publishers Association) released data earlier this year saying revenue grew 25% to $1.6B, marking…
We are growing! New team members join BookMachine, as digital marketing goes from strength to strength
In September we often think about fresh beginnings and new plans, and we’re delighted to announce an expansion of the BookMachine team, helping us to…
Make yourself heard: how to market and promote audiobooks effectively
Audiobooks are one the fastest-growing divisions in the publishing industry. This will likely keep increasing as more booklovers move towards digital platforms. Though audiobooks are…
Keep your eyes on the prize
Book prizes have been receiving lots of scrutiny recently, with high-profile prizes such as the Costa Book Awards losing sponsorship and having to cease or…
Creating a marketing strategy with impact: the award-winning Open Water campaign
At the 2022 British Book Awards, Alexia Thomaidis and Zoe Coxon of Penguin General took the crown for Marketing Strategy of the Year, for their…
Meeting sustainability goals: how digital tools can make publishing greener
Book people believe in the potential of books to make the world a better place and, at Edelweiss, we are definitely book people. We are…
The bookselling power of TikTok
The impact of TikTok has been a major development in the book industry over the past couple of years and a frequent feature in recent…
